Wuling is the registered trademark and brand of Liuzhou Wuling Automobile Co., Ltd. This logo has been fully authorized for use by SAIC-GM-Wuling. Wuling is a well-known brand in China's automobile industry and is as famous as Changan in the mini-car market. When cars enter people's lives, they bring more joy and pride to their owners. But among the Chinese people, there is a group that regards the seemingly inconspicuous "car" as their closest companion, and they always sigh when they look back. Because year after year, this partner has struggled with me, witnessed too much bitterness, and experienced too many touches. "Wuling" is one of the brands that has most extensively integrated into the life trajectory of this group.

As a car, the early products of the Wuling brand were affectionately called "high-roof" vans by the common people. The message conveyed was mainly functional, such as solid and durable, spacious, etc., but also contained emotions. Benefits, such as practicality, frugality and diligence. The series of new models launched by the company after the joint venture continue its pursuit of quality, and the related sub-brands have their own characteristics. For example, the slogan of Wuling Zhiguang, the Huadan passenger and cargo model, is "Realize New Expectations", the slogan of Wuling 6360, an improved model based on the original "high roof", is "A good helper in career and life", and the slogan of the truck Little Tornado is " There is much to be done." The promotion of these slogans, combined with the appearance of typical user images in various forms (including online advertising and terminal materials), simultaneously conveys the brand's distinctive personality information, which is in line with Wuling Motors' target audience-the life is gradually getting better. , those who desire to get rich and hope for further success in their careers - the focus of attention is very consistent. The image of these users, in turn, enriches and strengthens the brand personality of Wuling Motors.