Legal analysis: You can't open a franchise store just with a trademark.

legal basis: article 3 of the regulations on the administration of commercial franchising refers to the business activities of an enterprise (franchisor) with registered trademarks, corporate logos, patents, proprietary technologies and other business resources, which are licensed to other operators in the form of a contract, and the franchisee (franchisee) conducts business under a unified business model according to the contract and pays franchise fees to the franchisor. No unit or individual other than an enterprise may engage in franchise activities as a franchisor.