The earliest trademarks discovered in my country began in the Northern Song Dynasty.

Our country had trademark awareness as early as the Northern Song Dynasty. At present, the earliest trademark discovered in our country began in the Northern Song Dynasty. At that time, shopping malls and commercial organizations were quite developed. In order to promote their products and maintain their reputation, handicraft producers specially designed and used trademarks.

At that time, there was a Liu Family Needle Shop in Jinan Prefecture, Shandong Province, which specialized in making fine kung fu needles. They designed and produced a copper plate specifically for printing trademarks, with rabbit as the product symbol. This is the earliest trademark discovered in my country and is now preserved in the Chinese History Museum (Shanghai). This white rabbit trademark has both text and graphics. It is nearly square, 13 cm high and 20.5 cm wide. The name of the shop is inscribed on the upper end: "Jinan Liujia Gongfu Needle Shop" in Shandong. The white rabbit picture in the middle means "Jade Rabbit Pound". The meaning of "medicine" is engraved with four characters on each side, "recognize the white rabbit in front of the door as a mark", and the following seven lines of twenty-eight characters read: "Buy high-quality steel bars, make fine needles, and do not miss the use of the house. Guests Turned into a seller, please remember the white (rabbit) "?

This is the earliest printed advertising cultural relic found in the world. It predates Western printed advertising by more than 300 years. .

The copper plate is about the size of a palm, with a length of 13.2 cm and a width of 12.4 cm, which can be easily grasped. The layout is framed by double lines and divided into three layers. In the first layer of columns, there are inscribed regular script characters "Jinan Liu Family Kung Fu Needle Shop"; in the middle of the second layer of columns, there is a pattern of a white rabbit holding a pestle and pounding medicine, and four regular script Yang characters are engraved on both sides. The white rabbit in front of the door is a mark";

In the third column are seven columns of regular script Yang characters, with four characters in each line, from right to left. The full text says, "Buying high-quality steel bars, making kung fu Thin needles, don’t miss the use of the house, resell them to make money, don’t give me extra mercy, please keep it in mind.”