Speaking of jeans, people will naturally think of the gold rush in the United States in 1849. At that time, the first batch of immigrants to set foot on the American continent could be said to be impoverished and had to work hard. Intense labor makes clothes easy to wear and tear, especially in 1849 when miners flocked to California, forming the famous gold rush at that time. Since clothing materials are easily damaged, people are eager to have durable clothing. At this time, when some factories used Genoa canvas to produce work pants, they called that canvas Genoese, which means "Genoa". Later, the pants made of that kind of canvas were simply called Genoese. Later, they evolved into "Jeans" and such strong and durable jeans came into being. Jew Levi Strauss (LeviStrauss) is recognized as the inventor of jeans.
In 1850, the 501 jeans produced by Levi`s, which he founded, are the originators of jeans known to the world. In the mid-1930s, jeans, worn by almost everyone in the agricultural belt of the Midwest, were first brought to the bustling cities east of the Mississippi River. From then on, jeans began to enter the ranks of popular clothing.
During World War II, the U.S. authorities designated jeans as the uniform of the U.S. military, and a large number of jeans accompanied the Allied forces deep into the hinterland of Europe. After the war, soldiers returned to the United States, and a large number of jeans were accumulated and sold in limited quantities locally. Because these pants are beautiful, practical, durable, and cheap, they are very popular in the local area. As a result, local European workwear manufacturers rushed to imitate the original American products, making jeans popular and popular throughout Europe. The American Hollywood film and television entertainment industry has played an important role in promoting the international popularity of jeans. In the famous movies of the 1950s, such as "Unprovoked Rebellion" and "Family Dream", the protagonists in the films all wore comfortable and elegant jeans. Under the influence of the big-name stars who led the trend, jeans became a fashionable item at that time. logo. In the 1960s and 1970s, the widespread popularity of rock music and the influence of the hippie lifestyle on teenagers made denim clothing even more popular. At this time, jeans also entered the upper class society, and famous nobles also competed to wear jeans. Among them, Princess Anna of the United Kingdom, Queen Fah of Egypt, King Hassan II of Morocco, King Hussein of Jordan, and former French President Pompidou all like to wear jeans. What is even more dramatic is that former US President Carter also wore jeans to participate in the presidential campaign. Since then, this piece of denim clothing, which came from humble beginnings, has become worth a hundred times more and has remained popular for a long time.
In people’s minds, classic jeans should look like this: indigo, pure cotton twill, tight hips, mid-low waist and short crotch design, slightly smaller trouser legs, buttons, topstitching, and patch pockets , nail signs and other decorations. However, the earliest jeans were not what people imagined. The 501 jeans launched by Levi Company, the originator of jeans, can be said to be a classic of jeans. Let’s look back at the evolution of jeans from birth to classic through its development process:
1855 - The earliest jeans had only one back pocket and no yokes.
1872--The first use of metal rivets to reinforce stress-bearing parts of jeans.
1873--Jeans were changed from gray to indigo. Orange double arch stitching details the back pocket.
1886--The pattern on the back waist plate was changed from a dwarf to two horses. 1890 - Added a watch pocket and back yoke.
1893--Whitcomb Jobson invented the zipper.
1905 - A second back pocket was added, and the five-pocket style of jeans was fixed.
1922--Belt loops were added to the waistband.
1926--Lee Company produced the world's first zippered jeans.
1937--Back pocket rivets hidden inside.
1941--The rivets on the lower part of the front placket of jeans were eliminated. During World War II, the back waist bow and watch pocket rivets were removed, while the double arch stitching on the back pocket was replaced by a similar printed graphic. A laurel leaf replaces the "L.S.&Co.S.F.Cal." mark on the button.
1947--The arch stitch reappears.
1950--In response to fashion trends, trousers were cut into a slimmer style.
1955--Start producing 501 jeans with zippers.
1959--Developed preshrunk jeans.
1966--The corners of the back pockets are fixed with short bar-shaped stitches instead of rivets.
1971--The red sign was changed from "LEVI`S" to "Levi`s".
1983--Due to improvements in loom technology, the width of the door became wider and the red trouser hems disappeared. In the 1990s, the rapid development of science and technology has greatly improved the craftsmanship of making jeans. Together with the accumulation of time, jeans have acquired the perfect structure today.
The exact date of the birth of jeans is May 20, 1873. On this day, the Patent and Trademark Office issued a patent for overalls to two immigrants, Levi Strauss and Jacob Davis. This kind of work pants is made of a kind of "denim", which has been reinforced during sewing, and brand-new copper buttons are used in the pockets and doors. The idea came to Davis, a Nevada tailor. And Davis was a customer of Strauss. Strauss was the owner of a haberdashery at the time. With this new trouser style, Strauss hoped to satisfy the demands of gold miners who often complained that the pockets of their trousers could not hold the gold particles they carried inside.
Due to the great popularity of these "stuff-holding" pants, he soon had to apply for a patent for it, but to realize this dream, Davis still lacked $62. When Davis encountered difficulties, he came to Straus's house for help, and the shrewd businessman Levi Straus gave him the money without saying a word. Because he knew, just as Davis assured him, that the two of them would be able to make a lot of money due to the huge economic potential of this new overalls.
No matter how smart these two businessmen were, they never imagined that their future income would be so huge. Not only that, but as time went by, the clothing they designed was no longer just for people who did menial work. It began to spread to other places, and eventually people all over the world wore this kind of clothing. Everyone from shepherds, workers, and students to wealthy entrepreneurs, athletes, artists, and members of the royal family wore this kind of clothing.
Jeans are constantly being introduced with new ones. Washed jeans, patched jeans, raw edge jeans and a variety of denim tops can be seen everywhere in the market and on the street. Denim clothing generally gives people a strong, rugged and energetic feeling, and is suitable for both work and leisure. Although denim culture has been popular in the United States and European countries for many years, denim clothing is still a favored choice for many people in other parts of the world today. According to experts, with the development of economic globalization, the status of denim clothing in world trade will remain enduring.