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News reports by Zhang Lidian

Yashili Zhang Lidian was a guest on the official domestic website - People's Daily Online's "Strength Forum"

Yashili Group was founded in 1983. After more than 20 years of spring, summer, autumn and winter, it has become a well-known company at home and abroad. A modern large-scale enterprise, the group consists of 7 companies including food, dairy, nutrition and health care, packaging and printing. Today, the new industrial city of the group headquarters covers an area of ??138,000 square meters, and the new industrial city under construction covers an area of ??300 acres. There are also thousands of acres of milk source and soy milk powder production bases in Heilongjiang, Shanxi, Zhengzhou and other places. The company has strong strength and talent pool, with more than 5,000 professional and technical talents and skilled workers of various types, specializing in food research and development, production and sales. The group has introduced 15 domestic and foreign advanced food production lines, mainly producing more than 200 varieties in four series, including milk powder, cereals, soy milk, rice noodles, etc. The products are sold well all over the country, Southeast Asia, Europe and the United States, and the Yashili brand is deeply favored by consumers. , well-known at home and abroad.

Since its birth, Yashili Group has adhered to the corporate purpose of "survive by quality and develop by credibility" and has always adhered to the quality policy of "casting high-quality products, advocating health, continuous improvement, and satisfying the world". Taking "let human beings use safe and healthy food" as its mission, it keeps exploring and pursuing, and has now developed into "China's Top Ten Food Safety Enterprises", "Guangdong Province High-tech Enterprises", and "Guangdong Province Top 100 Private Enterprises" ", "Guangdong Province Intellectual Property Advantage Enterprise", "Top Ten Outstanding Enterprises in Brand Building in China". At the same time, various series of products under the "Yashili" brand have won more than 30 international and domestic awards, been awarded the title of "China's Famous Trademark", and have been listed in the "China's 500 Most Valuable Brands" list of the World Brand Conference for consecutive years.

Zhang Lidian, President of Yashili Group

Yashili Group regards quality as life, brand as the intangible asset of the enterprise, and caring for human health as the highest vocation. Each product must go through more than a dozen testing levels to ensure product quality and safety; the company invested tens of millions of yuan to establish a domestic first-class central laboratory and introduced internationally advanced testing equipment to realize the testing of dairy products and Comprehensive inspection of various indicators of other products to strictly ensure that products meet various nutritional indicators; the group advocates that "talent is our most important asset" and boldly recruits talents, attracting a large number of various professionals who are good at operation and management, and hires More than 10 well-known nutrition experts and dairy experts serve as technical consultants; a complete set of information management systems has been established, and CIS and "5S" management models have been fully introduced. The central laboratory has successfully passed the national laboratory CNAL certification and obtained the experimental certificate issued by the National Accreditation Board. laboratory accreditation certificate; at the same time, the group has passed a number of advanced management system certifications such as ISO9001 quality management system, HACCP food safety management system, ISO14001 environmental management system, OHSAS18001 occupational health and safety management system, and national AAAA-level enterprise good behavior standards. Various series of products Obtained QS food quality and safety production license respectively.