Handling method:

1. If the seller improperly uses the rights of others, 2 points will be deducted each time;

2. If the seller improperly uses the rights of others in serious circumstances, 6 points will be deducted each time, and 48 points will be deducted each time if the circumstances are serious three or more times;

3. If the seller improperly uses the rights of others in particularly serious circumstances, it will be regarded as a serious violation and 48 points will be deducted each time.

Depending on the severity of the case, accounts will be blocked, stores will be closed, shipments will be restricted, product releases will be restricted, website logins will be restricted, Alibaba Wangwang will be restricted, site emails will be sent, stores will be restricted, products in specific categories will be restricted, and use will be restricted. Specific functions for product release, removal from shelves or deletion of all products in the store, etc.

Extended information:

The scope of improper use of other people’s rights is defined:

1. Misappropriation of official website pictures or text descriptions;

2 , art, text works infringement, judicial ruling to complain about copyright infringement;

3. Serious circumstances refer to: the product information released by the seller or other information used infringes other people's design patents, utility model patents, Unfair competition with invention patents or trademarks, infringement of copyright of artistic works, etc., and the same right holder has made multiple complaints against the same seller regarding the same right.

Reference material: Taobao official website - What are the consequences of "improper use of other people's rights"?