Memorial events in Mengshuya brand history
Leading the show for 17 years
amp; Oslash; 1993·Dare to be the first in the world
Leading the show Clothing Co., Ltd. was formally established and began to operate the women's pants industry on a large scale.
amp; Oslash; 1994·Ten years of sharpening a sword
In 1994, Chen Yongbin, then a mechanical engineer of the Bridge Bureau of the Ministry of Railways, devoted himself to the construction of Zhengzhou’s “Four Bridges and One Road”. Systematic engineering construction has enabled Chen Yongbin to accumulate scientific and efficient management experience, laying a solid foundation for Mengshuya's future organizational construction and development.
amp; Oslash; 1995·Practice your dream
With his keen market vision and strategic thinking on the development trend of the clothing industry, Chen Yongbin resolutely resigned from public office and devoted himself to the sea.
amp; Oslash; 1996·Hundreds of people fighting for the crossing, leading the industry
China's first standardized women's trousers production base was built and put into use by leading talents.
amp; Oslash; 1997·Creating a brand-driven era
Lingxiu Company officially registered the "Meng Shuya" brand in mainland China.
amp; Oslash; 1998·Open the screen and flap the wings
The establishment of the Meng Shuya Beijing Marketing Center marks the Meng Shuya brand leading the Zhengzhou women's pants industry cluster to officially enter the national market. In the same year, China's first women's pants store - Meng Shuya Zhengzhou Yinji Store was born.
amp; Oslash; 1999·Creating a new era
Meng Shuya - China's first large-scale professional women's pants logistics and distribution center was built.
amp; Oslash; 2000·Carrying value and gathering strength
Being the first to introduce the Meng Shuya brand VI and CI system in China's women's trousers industry, the " " logo symbolizes cohesion and unity. Thus was born.
amp; Oslash; 2001·Style is king
Mengshuya commissioned an internationally renowned research institution to conduct research and obtained the "Ergonomic Coefficient of China's 200 Million Women", Mengshuya's pattern This leads to internationalization.
amp; Oslash; 2002·Heart is high every day
Mengshuya's first first-tier city flagship store was born in Beijing's Wangfujing business district.
amp; Oslash; 2003·Blooming new look
The first "5S professional store" of Chinese women's pants, Meng Shuya Zhengzhou Huanghe Road store, opened, marking the Meng Shuya brand The beginning of the international operating model.
amp; Oslash; 2004·Strategic Milestone
General Manager Chen Yongbin solemnly proposed eight major upgrade strategic plans at the 2004-2005 Meng Shuya Brand Development Strategy Seminar. In the same year, Meng Shuya Shuya invested heavily to establish the "Lingxiu Business Center", taking a solid step towards building the first operating platform for women's pants in China.
amp; Oslash; 2005·Sign up with Jinghua to break out of the cocoon and become a butterfly
Mengshuya began to enter the "China International Fashion Week" and "China International Clothing and Accessories Expo" for three consecutive years "; named the whole event "China Women's Pants Industry Summit Forum"; shortlisted for the Marketing Award and Planning Award of the China Clothing Brand Annual Award; and ranked first in the "China Women's Pants Industry Market Research Report" in terms of comprehensive market share and other indicators ; Strongly occupying the prime time period of CCTV advertising and mainstream media. This year, Meng Shuya's series of actions prompted the slogan "Chinese women's pants look at Zhengzhou" to spread Henan clothing, and Meng Shuya also entered a new era for the brand.
amp; Oslash; 2006·Take-off
The grand event in the Chic clothing industry further allowed Mengshuya to consolidate its leadership in the industry. Mr. Chen Yongbin, general manager of Mengshuya, was awarded the "2005 Henan Award" by Zhongyuan Media. "Top Ten Financial News Figures in the Province". In the same year, Mengshuya School of Management emerged vigorously. Shanghai Operation Center and Guangzhou Operation Center were established one after another. A series of big moves made Mengshuya take off rapidly in 2006.
amp; Oslash; 2007·Breaking the Ice
Meng Shuya continues her classic style, continues to walk gracefully in CHIC, and endorses Chinese women's trousers for fashion trend releases during fashion weeks. In March, Lingxiu Company’s high-end brand MC flourished. At the same time, the three-month "Millions of Measures Action" provided valuable data resources for the Meng Shuya brand's future design concept to be closer to consumer needs.
amp; Oslash; 2008·Riding the wind and waves to lead the future
In the spring of April, Chen Yongbin was unanimously elected as the vice president of the China Garment Association, marking the industry's recognition of Meng Shuya's leadership in the women's trousers industry High recognition of status. At the same time, it is trying to research new business models, working hard to create the standard for the Chinese women's trousers industry, launching a new expert concept of women's trousers dressing solutions, and sweeping the country's wealth storm in China... Meng Shuya is moving forward firmly, and the pace is becoming more and more calm and beautiful. .
amp; Oslash; 2009·Business model to counter the trend
In 2008-2009, Meng Shuya was awarded the "No. 1 comprehensive share of China's women's pants market" for the second consecutive year "honor. At the same time, Mengshuya has launched a new model of light series product concepts on the 09CHIC stage through intensive research. At the same time, the supply chain system was officially launched to effectively improve the operational efficiency of the company's business operations. At the end of 2009, Chen Yongbin was honored to be elected as the vice president of the 8th China Fashion Color Association. This marks that the Mengshuya brand is more worthy of its name in leading the future and trend of Chinese women's pants color popularization.
amp; Oslash; 2010·New starting point for women's pants expert
With undisputed market data and strength, Meng Shuya won the supreme honor of "China's Famous Trademark" and realized the goal of Henan A breakthrough in the textile and apparel industry. It also made its fifth appearance at the China International Clothing and Accessories Expo (CHIC) with two booths, showing the brilliant path of women's pants experts. At the same time, Asia's largest Lingxiu Industrial Park, covering an area of ??120,000 square meters, is about to be put into use, with an annual output of 15 million pieces of clothing and annual sales revenue of 1.5 billion yuan.
amp; Oslash; 2012·Weiluo Blueprint
In the next three years, the number of Meng Shuya stores nationwide will reach 3,000. Lingxiu Company will focus on strategic planning, product research and development, and marketing. , internal team building, logistics and customer service, etc. to create the largest professional women's pants processing base in Asia at multiple levels and angles, build an international enterprise with the largest production and sales volume of women's pants in Asia, and achieve successful listing.