The concept of the best Hermès products: In this war of mergers and acquisitions by luxury goods groups, a few family brands insist on not being acquired, operating independently, insisting on handcrafting and using traditional rare raw materials, and continue to provide true high-end products. Crowd services, such as the royal families of various countries, old money families, top business elites, etc., their trademarks are very small or even invisible, and can be classified as top quality. Due to the niche market, most of these brands have not developed much. However, Hermès is a special case. Some of its products use big trademarks like mass luxury goods!

In this way, HERMES has successfully developed into a semi-luxury and semi-top-notch brand. It seems to be aiming to maintain its status as the industry leader. It uses the best raw materials for manufacturing (purchasing staff are looking for rare materials all year round and sign exclusive supply agreements with raw material suppliers with scarce production), and then customizes according to customer needs (note, Customization is the main service). Almost no cost is spared to make the best product, because only it is priced at hundreds of thousands or even millions and there is no shortage of customers. Because it is so well-known that both the middle class and the new rich are eyeing it, it has been reduced to a semi-popular luxury product, but because of this, it may be the most successful top-end product.