The differences between Xinkaihe and Zhengguanzhuang are as follows:

1. The business enterprises are different

Zhengguanzhuang is a time-honored Korean ginseng brand. It was founded in 1899. Since its monopoly, it has a history of more than 100 years and has gone through the eras of monopoly halls, Korean Tobacco and Ginseng Corporation, and Korean Tobacco and Ginseng Co., Ltd.

Xinkaihe (Jilin) ??Pharmaceutical Co., Ltd. was established in April 2009. It is a wholly-owned subsidiary of Kangmei Pharmaceutical Co., Ltd. and is a high-tech enterprise integrating ginseng planting, processing and sales. , research and development as one of the ginseng management enterprises. The company is located in Ji'an City, Jilin Province. Both sides of the Xinkai River are rich in ginseng-friendly land resources and have a long history of ginseng cultivation. It is recognized as the main producing area of ??Biantiao ginseng.

2. Brand values ??are different

The Korean government has long-term support for the development of the ginseng industry. From soil to planting to processing to branding, it adheres to the principle of "quality first", thus Created the internationally renowned brand of "Zhengguanzhuang". The value of Cheongkwanjang is not only recognized in Korea, but also recognized overseas. For example, it is recognized as a "Korean famous product" in more than 60 countries and regions around the world, including Taiwan, Japan, China, and the United States.

Xinkaihe Ginseng is the only well-known trademark of ginseng in China and has an origin label. However, due to the relatively late start of the domestic ginseng industry, the public still lacks understanding of the value and efficacy of ginseng. The national brand of ginseng has not yet been truly established, and Xinkaihe has not yet been able to compete with the big brands in the same industry internationally.

3. Different sales channels

The Zhengguanzhuang franchise model began in 2004. The Zhengguanzhuang franchise store took the first step in chain franchising. As of June 2010, it has already sold in South Korea. There are more than 730 branches. In May 2011, it reached more than 900. There are 6 directly operated stores and more than 20 commissioned stores in mainland China. Cheongkwanjang franchise stores extend like arteries throughout Korea from the commercial center of Seoul to Jeju Island, the southernmost tip of Korea. They are a solid and powerful backing force for Korean Ginseng Corporation to realize its dream of becoming an international comprehensive health enterprise.

Xinkaihe’s sales channels are relatively single, mainly selling in pharmacies and medicinal material markets, and there are also a few supermarket channels.

The above content refers to Baidu Encyclopedia - Zhengguanzhuang