Generally, it is the deformation or pose of Chinese characters or letters, and the deformed Logo such as symbols is the carrier that reflects the company's brand characteristics through the collocation of shapes, fonts, colors and pictures. The role of Logo is to increase customers' trust, cognition and appreciation of the company or products. Design principle 1. Simplicity: The LOGO is simple, easy to recognize, widely used and easy to be remembered.

2. Rememberability: LOGO can make people remember.

3. Eternity: LOGO can stand the test of time.

4. Universal: LOGO can be applied to various media and applications. Vector format to design, can be used in monochrome.

5. Suitability: LOGO has proper positioning according to the expected purpose. Reference case LOGO design success stories such as the classic Nike tick mark, designed by Caroline Davidson in 1971, are still strong and unforgettable, can be displayed in solid colors and easy to expand, concise, smooth and fast.