VI The price of a set of designs varies with the level of designers, the complexity of design, the scope of design and other factors. Generally speaking, the design price of a set of VI for small and medium-sized enterprises is between 1 1,000-50,000 yuan, and the design price of a set of VI for large enterprises is higher, which may be above 1 1,000 yuan.
The cost of VI design mainly includes the following aspects:
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VI A set of design needs to be designed according to the market positioning and target audience of the enterprise, so market research and analysis are essential. This requires a certain amount of manpower and material resources, including the investigation and analysis of the industry, competitors and consumers.
2. Designer fees
VI A set of design needs professional designers to complete, and the level and experience of designers directly affect the quality and effect of design. So the designer's fee is one of the main costs of VI design.
3. Design tools and software
VI A set of design needs to use professional design tools and software, such as Photoshop and Illustrator. These softwares are expensive and need to be constantly updated and upgraded, so they are also one of the costs of VI design.
4. Printing and production costs
After VI design is completed, it needs to be printed, such as making business cards, envelopes and stationery. These costs also need to be calculated in the design cost of VI.
VI design process usually includes the following steps:
1. Determine brand positioning and target audience.
VI A set of design needs to be designed according to the brand positioning and target audience of the enterprise. Therefore, it is necessary to determine the brand positioning and target audience of the enterprise before the designer can design according to this information.
2. Design logos and fonts
VI The core of a set of design is the design of logo and font. Logo is the image representative of the enterprise, which needs designers to design according to the characteristics of the enterprise and the market demand. Fonts also need to match the logo to ensure the consistency and integrity of the entire VI design.
Design colors and patterns
VI A set of design also includes color and graphic design. Color needs to be selected according to the brand positioning and target audience of the enterprise, so as to better convey the image and values of the enterprise. Graphics also need to match the logo and fonts to ensure the consistency and integrity of the entire VI design.
4. Make all kinds of publicity materials
VI After a set of design is completed, we should make all kinds of publicity materials, such as business cards, envelopes, stationery, etc. These promotional materials need to be produced according to the requirements of VI design to ensure the consistency and integrity of the whole brand image.