Be aware of the important shape of trademarks. According to the Query 360 Document Center, at first these symbols were only used to distinguish different types of goods. Later, when the Bowling Company replaced the original marks with more beautiful graphics, trouble arose. A dealer refused to accept goods without stars and moons. The goods were considered to be counterfeit, and the Bowling Company realized the importance of the mark, so it registered it as the company's trademark. Once the symbol forms a certain fixed connection with the company or product, it becomes a symbol recognized by the public. The entire CI system is a collection of symbols, and the entire import process is the successful and effective dissemination of these symbols.