Through solicitation from the whole society and finally selected by the organizing group,

represents China’s first Olympic Games. The world recognizes China’s development and believes that the Chinese can host a good Olympic Games. High quality Olympic Games.

The symbol of the 2008 Olympic Games is the "China Seal·Dancing Beijing" which has four meanings: one is the ingenious combination of Chinese characteristics, Beijing characteristics and Olympic movement elements. With the seal as the main form of expression, China Traditional art forms such as seals and calligraphy are combined with movement characteristics, exaggerated and deformed through artistic techniques, and cleverly transformed into a moving human figure running forward and dancing to welcome victory. The human shape also resembles the charm of the modern "京" character. It contains a strong Chinese charm.

The seal (Xiao-shaped seal), a traditional Chinese cultural symbol, is used as the expression of the main pattern of the logo. The basic color of the main pattern is red, which conveys and represents the joy and joy of Chinese culture. Warm atmosphere. The seal appeared in China as early as four or five thousand years ago. It is a far-reaching traditional Chinese cultural and artistic form, and it is still a widely used form of social integrity, implying that Beijing will achieve "hosting history". "the solemn promise of the best Olympic Games in the world". In addition, red has always been considered the representative color of China, which has the characteristics of representing the country, celebration, and cultural traditions.

This logo also represents Beijing's ongoing The gesture of reform and opening up welcomes athletes and people from all over the world to gather in Beijing, vividly expressing Beijing's enthusiasm and sincerity with open arms to welcome guests from all over the world, and conveying the concept and spirit of the Olympics. At the same time, it is full of dynamic Chinese culture and embodies the Olympic spirit of "faster, higher, stronger" and the Olympic movement principles with athletes as the core.

The second is the standard of city plus year. The font design is ingenious and unique. The font part of "China Seal·Dancing Beijing" adopts the style of bamboo slip writing in the Han Dynasty. The strokes and charm of this font are organically integrated into the "Beijing2008" font, which is natural, simple and smooth, and consistent with The emblem graphics and the Olympic rings are integrated. The font is in line with the purpose of market development and coordinated with the main pattern style of the logo, avoiding possible legal disputes over counterfeiting and infringement in the future due to the use of ready-made fonts in the registration of the overall logo and the registration of standard fonts.

The third is the coordination between the overall structure and the independent structure. The layout and proportional relationship between the three parts of "China Seal·Dancing Beijing" are almost perfect. When used, the proportions are reasonable and coordinated.

Fourthly, it is conducive to image landscape application and market development. The International Olympic Committee Intellectual Property Registration Agency believes that the main pattern of "China Seal·Dancing Beijing" has certain characteristics. As a condition for independent trademark registration, it contains huge potential in urban landscape layout, venue environment layout, etc.