Baskin-Robbins has always been known for having the most ice cream flavors. The two founders firmly believe that customers who come to enjoy ice cream in the store should have the opportunity to choose different flavors, so there will be 31 flavors at any time. , you can choose different flavors of ice cream every day, 31 days a month, and formulate policies for the brand. After years of accumulation, Baskin-Robbins has a database of more than 1,000 ice cream recipes, and changes the flavor list in its branches every month based on this database. In 1953, Baskin & Robbins hired Carson-Robbins Advertising (the predecessor of today's Ogilvy & Mather) to design their brand packaging, and the advertising agency suggested the concept of 31 flavors. , designed BR's classic logo - a brand logo painted with pink and brown dots (symbolizing balloons) and using the circus-style font 31.
In addition to having many flavors to choose from, another well-known policy of Baskin-Robbins is to provide customers with small pink spoons for tasting. Because Baskin-Robbins often introduces new flavors that have never been seen before, in order to ensure that customers are satisfied with their choices after actual purchase, they provide customers with a small spoon of ice cream as a free trial.
Baskin-Robbins also launches limited-time ice cream flavors from time to time to attract customers.
When the Dodgers moved their home stadium from Brooklyn, New York, to Los Angeles in 1957, Baskin-Robbins launched the "Baseball Nut?" flavor to celebrate;
When the British Beatles craze swept the United States in 1964, they launched the "Beatle Nut" flavor to cope with the situation; in 1969, when the Apollo program successfully landed on the moon for the first time, "Moon Cheesecake" ” (Lunar Cheesecake) flavor was born in response;
In 1976, Baskin-Robbins launched “Valley Forge Fudge” to celebrate the 200th anniversary of the United States’ independence and Valley Forge National Historical Park ( Valley Forge National Historical Park;
The 1990 "Gorba Chocolate" was a tribute to Gorbachev, who ended the Soviet communist regime.
In addition to cooperating with current events, Baskin-Robbins is also good at combining with the entertainment industry to create momentum. From the earliest 0031 Secret Bonded (in conjunction with the 007 James Bond series of movies, 1965), Miami Ice® (with the then popular police drama "Miami Vice" (1980s)), Shrek Swirl (with the animated film "Shrek" (2002)), Sinbad's Triple Punch Sherbet (with the animated film "Simba" Sinbad: Legend of the Seven Seas (2003), and Penguin Swirl and Splish Splash? (with the animated film Surf's Up (2007)), among others.
Baskin-Robbins has 6,000 stores in 35 countries around the world. You'd be surprised how many places you can find Baskin-Robbins stores around the world. Japan is the country with the largest number of stores in the overseas market of the United States, with 950 stores. The following countries are South Korea, the Middle East and Latin America. Baskin-Robbins is one of the most recognized brands in the world and one of the largest ice cream chain stores in the world!
Baskin-Robbins® stores not only carry global favorites, such as World Classic Chocolate and Strawberry Cheesecake, but also many local favorites, such as Green Tea and Rum Raisin. No matter where you are, you'll find the same high-quality Baskin-Robbins ice cream.