People who like online shopping should have heard the name of Li Jiaqi. There is a very iconic mantra in the live broadcast room in Li Jiaqi, that is OMG! Buy it! Buy it! Even those who haven't seen the live broadcast of Li Jiaqi should have heard this mantra. When it comes out of Li Jiaqi's mouth, it seems that there is a strong magic that attracts people to spend money constantly, and this mantra has almost become the symbol of Li Jiaqi.

Li Jiaqi's team decided to apply for trademark registration of this mantra, but the registration of the voice trademark failed, and Li Jiaqi responded that the trademark belongs to protective registration. However, whether the trademark can be registered successfully or not will not affect the live broadcast in Li Jiaqi. People like Li Jiaqi. Besides this iconic voice, more importantly, Li Jiaqi will choose the products for live broadcast very carefully, and will also control the quality very strictly. Together with Li Jiaqi's unparalleled ability to carry goods, Li Jiaqi today is formed.

? If the application is successful, others can't continue to use this iconic voice. Registering a voice trademark is a kind of protection for the rhythm and feeling of this sentence. If someone uses this voice of Li Jiaqi for commercial purposes, it may constitute infringement. After the application is successful, this voice will become exclusive to Li Jiaqi, and no one can use it for commercial purposes, so as to prevent other bloggers with goods from trying to rub Li Jiaqi's enthusiasm with this voice, and also to prevent consumers from hearing this voice and thinking that it is recommended by Li Jiaqi, thus blindly buying and harming consumers' rights and interests.

In fact, there is still a long way to go to register sound trademarks. Since the implementation of the new Trademark Law, there have been 546 applications for registration of sound trademarks in China, but only 15 applications have been successful, and every successful application can only be successful after years of review and persistence. Anyway, Li Jiaqi's awareness of applying for intellectual property rights is still very advanced.