In 2010, the group ranked 157th among the top 500 Chinese enterprises, 72nd among the top 500 Chinese manufacturing enterprises, and 16th among the top 500 Chinese private enterprises. It has successively won the honorary titles of National Key Leading Enterprise in Agricultural Industrialization, National Food Reliable Enterprise, Most Influential Brand in China’s Meat Industry, and Most Valuable Brand in China’s Meat Industry. In 2005, Liuhe trademark won the title of "China's Well-known Trademark". In 2009, the group's technology center passed the review of "Nationally Recognized Enterprise Technology Center", and in 2011, the group's quality and safety testing center passed the national laboratory accreditation.
The industrial structure of Shandong New Hope Liuhe Group is based on the two major industrial chains of broiler chicken and meat duck. It is committed to building a traceable full industrial chain to provide consumers with safe and secure food. Each company has successively passed "ISO9001 Quality Management Certification" and "ISO22000 Food Safety Certification", "ISO14001 Environmental Certification", "GAP Good Agricultural Practice Certification", "18001 Occupational Health and Safety Certification" and "Standardized Good Behavior Enterprise Certification".
The group's feed industry started in Shandong and has gradually expanded to nearly 20 provinces and municipalities including East China, Central China, North China, Northeast China, and Northwest China. It currently produces more than ten types of chicken, duck, pig, and aquatic product feeds. Several major series, including more than 100 varieties of premixes, concentrates, and batch materials. Poultry feed and aquatic product feed have won the title of "Chinese Famous Brand".
The meat industry has made every effort to build a traceable food safety system. More than 200 varieties of meat products, including frozen, chilled and cooked food, are sold well all over the country and have formed ten branches in Shanghai, Beijing, Wuhan, Guangzhou, Nanjing and Jiangsu. In several key markets, it has become the main raw material supplier for Shuanghui, McDonald's, KFC and other enterprises. Liuhe chicken and duck meat have obtained the national pollution-free agricultural product certification, and the meat and duck series products have been recognized as national famous brand agricultural products. Liuhe broiler, duck and other product segmentation standards were selected as the basis for the country to formulate grade specification standards. Liuhe cooked food was selected as an exclusive product for the Shanghai World Expo in 2010, and some of its products were exported to Japan.
The breeding industry involves breeder chickens, breeder ducks, breeder pigs, commercial chickens, etc., all of which are based on high-end varieties and technologies. They invest heavily in scientific research, application, and promotion, take the lead in development, and strive to explore safety, environmental protection, Advanced technologies and innovative models that reduce costs and increase efficiency, and are in line with China's actual conditions, continue to create value for customers.
The Commercial Raw Materials Department has established a grain base with the world's top 500 companies and a logistics marketing platform with national business giants to ensure the company's own raw material supply and the safety, quality and quality of its peers' raw materials. Convenient.
The financial guarantee system continues to optimize its layout. It not only connects with the financial sector to provide guaranteed loans to farmers, but also integrates Shandong New Hope Liuhe and other resources to provide technology, supply and marketing, settlement and other services to high-quality customers in the breeding industry. .
“Building a world-class agricultural and animal husbandry enterprise” is the development goal of the group. “Being good, doing well, learning, and harmonious” are the core values ??of Shandong New Hope Liuhe Group. The group will adhere to its excellent corporate culture , strive to assume social and industry responsibilities, work hard, pioneer and innovate, continue to provide safe, reliable and high-quality products to the society, and provide considerate, convenient and high-quality services to the industry and the public.