Today, Alibaba’s retail channel announced that the first Tmall store dedicated to serving the community has officially opened in Hangzhou. Currently, Tmall stores are only franchised, and it is expected that there will be more than 10,000 stores by the end of the fiscal year. This is another implementation project launched based on the new retail concept and aimed at better serving millions of retail store owners and consumers, following Alibaba’s unmanned convenience and Hema Fresh products.

In the view of Lin Xiaohai, vice president of Alibaba Group and general manager of Lingshutong Business Unit, Tmall stores and various Tmall convenience stores that will be upgraded in the future will change the operation of existing community stores. model will also bring consumers an intelligent door-to-door shopping experience.

Tianmall stores have thousands of faces?

Lingshutong selects Tmall stores within a range of 100 meters to 500 meters near consumers’ residences. Different from online shopping, Tmall stores will calculate what kind of products are most suitable for this supermarket and community based on the customer structure radiated by each store and combined with Taobao data.

Lin Xiaohai introduced that unlike traditional convenience stores that franchise to create a unified brand, 10,000 Tmall stores will be in the form of "thousands of stores and thousands of faces". The type of product is determined based on the size of the store, the age of the owner, financial status, and the portraits of consumers within one kilometer. "If his neighbors have 100 dogs, we will recommend him to sell dog food. If he If the neighbor has a hundred children, we will let him sell diapers.”

Each Tmall store will also have at least one row of exclusive Tmall shelves. Backed by the huge business ecology of Taobao and Tmall, Tmall international big brands, discount shelves, Disney zones... including imported goods, Taobao brands grown online, and good products from rural Taobao will all enter the shelves of small stores.

Open up the intelligent distribution network nodes

The Tmall store armed with data is a node of the entire intelligent distribution network.

Weijun Supermarket at No. 418 Xixi Road, Hangzhou is one of the first Tmall stores to obtain brand authorization. For shop owner Huang Haidong, purchasing goods in the past was all about guesswork. If he couldn't sell the goods, he had to eat them or throw them away. With difficult-to-statistic business data, he didn't even know how much money his store could make in a year.

“Now the system has rankings for recommendations on what to buy, including imported food and Internet celebrity products, so you don’t have to worry about selling.”

It is much easier for Huang Haidong not to have to go to the wholesale market to buy goods. , "I went back and forth to the four or five wholesale markets in the past. Not only was it tiring, but I also had to double check the trademark and production date every time. Even so, I occasionally bought fakes." After the completion of the renovation of Weijun Supermarket, The store's sales increased by 45% month-on-month, and the annual gross profit is expected to increase by more than 400,000 yuan.

In addition to the empowerment of data and products, convenience stores authorized by brands will also have access to the ecological power of the entire Alibaba system, such as Alibaba Health, Fliggy, Rural Taobao, Cainiao Station, Alimama, etc. Help retail

Small stores embrace new retail and become community ecological service centers. "In the future, Tmall stores will be not only a supermarket, but also a post office, a travel agency, and even a community bank." Lin Xiaohai said.

Zhou Li, sales development director of Mondelez China, an American food company, said that in the past, brand owners thought this was a black hole when they distributed their goods to small retail stores through distributors or wholesalers. "The entire data forms isolated islands on different links. We don't know who is buying our products, nor do we know which stores the goods are sold to."

Every digital day Mao Xiaodian is also connected to the workbench of dealers and brands behind the scenes. All sales services provided by the store to users are no longer an end point, but the starting point for user insights.

Tmall Supermarket is convenient and fast.