In order to protect Nezha and its related industries, Light Media registered thousands of trademarks related to Nezha. Registering such a large number of trademarks makes people think of two sides. If most of these trademarks will be used by the light media, then we have to admire the ambition of the light media, and there will be some huge industrial chains behind it. Such as manual, peripheral and so on. This is something that deserves our happiness. On the other hand, this is also questioned.
After the move of Light Media, the famous film and television works in the future will be registered with relevant trademarks more or less. On the one hand, this is the promotion of copyright awareness. At present, not to mention famous film and television works, even small video bloggers will have the awareness of trademark registration.
However, it should not be the majority to register such a large number of trademarks as Light Media. The registration of the first trademark also requires cost. Although the cost is not high, it does consume a lot of manpower and material resources. Second, Nezha, as an animated character, has a huge industrial chain behind it, including packaging, handicrafts, toys and so on, which can become a practical industry, while other films do not have this advantage, and registration is actually useless.