Li Ning's logo uses simple and unique abstract graphics, characters or symbols with no special meaning, which obviously gives people a strong sense of modernity, visual impact or comfort, which attracts people's attention and is unforgettable. This technique mainly relies on the visual power of graphics, words or symbols to express and highlight signs.

the LOGO of Li ning sportswear exaggerates the pinyin letter "l" horizontally as a sign, etc. In order to make people identify the things marked, this sign is often accompanied by a small number of small characters. Once people agree with this sign, they can identify it by removing the small characters.

The overall design of the logo of LI NING is formed by the deformation of the first capital letters "L" and "N" of Chinese pinyin "Li" and "Ning". The main color is red, vivid, delicate and beautiful, full of dynamic and modern meaning, which fully embodies the vitality and enterprising spirit contained in the sports brand and the symbolic meaning of Li Ning brand trademark, such as "flying red flag", "burning torch of youth" and "passionate melody".

The design concept of Li Ning LOGO-the fluttering shape will be sharper and more dynamic, conveying the product culture of "breakthrough, enterprising and innovation" to consumers and expressing the brand declaration "Dare to think and act, encourage everyone to dare to change and break through, which is a call to the new generation of creators".