Corporate culture can only be truly called corporate culture if it becomes a culture recognized by employees. I will share the corporate culture of the clothing company with you. Welcome to read it, for reference only!
Corporate culture of clothing company
Corporate culture connotation of a clothing company
1. Corporate mission: to serve customers, achieve self, and * * * create a world-class clothing enterprise!
2. corporate vision
1. Build a century-old enterprise and create a century-old brand!
2. become the top ten women's wear in China within three years, the top ten clothing industry in China within ten years, and the top 1 clothing enterprises in the world within twenty years!
third, the core values: those who struggle achieve themselves, and those who are bold create the future!
Fourth, enterprise spirit:
1. Aggressive: positive, striding forward, constantly improving personal ability and performance, never satisfied!
2. studious: take the initiative to learn, make progress every day, and constantly improve professional skills and personal support!
3. bold innovation: be diligent in thinking, dare to be the first, and dare to use new methods, new technologies and new ideas to improve efficiency!
4. Repeated defeats and repeated battles: not afraid of difficulties, dare to challenge, dare to face failure and never give up!
5. business philosophy: try every means to impress customers!
1. meet customer needs quickly: respond to customer needs at the first time and try to satisfy customers!
2. be an industry expert: provide professional products and services, so that partners can rest assured and consumers can trust!
3. Win by service: provide value-added service to touch customers, cultivate loyal customers and win market competition!
6. management concept: let maxima run out!
1. performance-oriented: the horse that runs ahead is the real swift horse. Here, the hero is judged by success or failure, and only the performance is recognized, but no one is recognized!
2. Competition mechanism: The key point of management is to establish excellent competition mechanism and incentive mechanism to stimulate everyone's potential!
3. Principle: Maxima is only a minority, so management should pay attention to a few factors that can have a significant impact on the results, and focus on them and treat them differently!
4. Talent concept: (1) Horse racing is not like horses! (2) Reuse first-class talents, cultivate second-class talents and discard third-class talents!
VII. Team concept: It is really good to be good to be good to everyone!
8. Work style: act quickly without perfection!
__ Cultural concept of clothing enterprises
&; ldquo; _ _ culture & rdquo; After more than ten years of practice, continuous study, repeated practice and constant review, we finally summed up the experience that we rely on for success, which has far-reaching guiding significance for enterprise management, management and the rise and fall of enterprises. The surface material culture is the appearance of the factory, the shallow behavioral culture is the production and operation, the middle institutional culture is the organizational rules, and the deep spiritual culture is the values and enterprise spirit.
& ldquo; _ _ culture & rdquo; Explore not only the law of career success, but also the truth of life. & ldquo; _ _ culture & rdquo; Not only summed up our work, but also reviewed our life, with distinctive personality and characteristics. So & ldquo; _ _ culture & rdquo; It is not only our principle of doing things, but also our guide to life.
the core of _ _ culture is to cultivate and create a spirit that is in line with the reality of enterprises, inspiring people, pioneering and innovating, and always striving for first-class. Study &; ldquo; Culture & rdquo; Not only can we improve our&; ldquo; Do things & rdquo; Ability, at the & time, can also increase our&; ldquo; Treat others &; rdquo; The ability. & ldquo; Treat people &; rdquo; The improvement of our level can not only help our career, but also enrich our life.
Learning culture will help us communicate with each other, improve our comprehensive quality and fully mobilize everyone's enthusiasm and creativity. Let's grow up happily in our work, and realize our corporate goals and self-worth at the same time.
1. paraphrases to brand
&; ldquo; Wolf & rdquo; With wisdom, cleverness and unity, it is a group animal with great fighting power, tenacious persistence and constant struggle for survival. _ _ The trademark graphic is a tiger wolf running forward, with its head held high and its tail running forward, and its four-legged standing posture shows the company's entrepreneurs' courage to break through the tradition and unique stretching image. As a whole, it is streamlined and dynamic, giving people the feeling of forging ahead courageously, symbolizing the enterprising spirit of the enterprise. ldquo; SEPTWOLVES& rdquo; And Chinese &; ldquo; __& rdquo; . It symbolizes the company's future-oriented management style and enterprise cohesion with a United whole; Dark green is the standard color of enterprises, symbolizing youth, vitality and gestating vitality.
second, brand evolution
&; ldquo; __& rdquo; Founded in the late 198s, the brand was carefully designed by seven young overseas Chinese relatives who were determined to create famous brands of China clothes: according to Minnan customs,&; ldquo; Seven & rdquo; It is an auspicious number representing life, vitality and victory. It not only represents a group composed of strugglers, but also contains the target of brand appeal, and embodies the indomitable entrepreneurial spirit of young entrepreneurial groups. In 1993, the company introduced the CIS corporate identity system in an all-round way, and the corporate image was completely molded and upgraded. The trademark of _ _ was changed from the original lying wolf to the outgoing wolf, and the English & was renamed &; ldquo; SEPTWOLVES& rdquo; , meaning &; ldquo; __& ldquo; Combination, so a very personalized brand was born.
3. Culture Meaning to Brand
&; ldquo; __& rdquo; The object of appeal of the product is the struggling male, which expresses the vicissitudes and unique maturity experienced by the struggling male through the product. & ldquo; __& rdquo; Take & ldquo; Advocate the ethnic culture of male officials &; rdquo; As my duty, I will connect fashion culture with the spirit of male officials, and will tell more and more wonderful stories of entrepreneurs according to this theme.
IV. Overview of corporate culture model:
Shaping corporate culture with elite team ● Cultivating outstanding employees with corporate culture
Running famous brands with outstanding employees ● Promoting industrial development with excellent management products
Pursuing enterprise benefits with industrial development ● Cohesing outstanding talents with enterprise benefits
V. _ _ Corporate culture manifesto
We will always be enthusiastic, young and enthusiastic. Our team has the same vision and goals, beliefs and pursuits, and the same desire for ideals and a better life makes us care for each other, encourage each other, and grow together. Honesty, truth-seeking, dedication and dedication, our belief will never change. We are nourished and remolded by corporate culture in this home of the Wolf clan, which gives us new ideas and new ideals. No matter where we are, we will thrive with it.
1. We follow the natural laws of life, and always refuse to feel inferior and narrow-minded, and always be full of energy and confidence, because we firmly believe that an open mind and positive progress will make us stay young forever, and we resist the aging of our souls because we give up our ideals and enthusiasm.
2. We regard our career as the pillar of our life. We respect the fruits of labor and abandon laziness and hedonism. We will always take pleasure in our work and be proud of our dedication, because we firmly believe that labor and enterprising are the only way to obtain happiness and wealth.
3. We accept and create new things, and oppose mechanical monotonous cloning. We believe that wisdom and youth, inspiration and personality are the source of career innovation. We reject mediocrity, create fashion and trends, and always maintain unique charm.
4. We pursue long-term goals and believe in long-standing investment ideas. We despise deceptive promises and speculative behaviors that violate values, and always reject short-term interests, because we are convinced that greed and quick success will destroy the foundation of our career success and lead us to failure.
5. We will always adhere to the principle of sharing, put an end to self-centered greed and egalitarianism that violates the principle of labor distribution, and always believe in the labor value concept of no pains, no gains.
6. We are United and friendly, encouraging * * * to make progress. We advocate individual heroism, but attach more importance to team spirit. Because we understand that the grandeur of the sea is due to the fusion and convergence of countless tiny forces of water droplets.
7. We regard the enterprise as our home and the dealers and employees as&; ldquo; Partner & rdquo; Regard the growth and harvest of our partners as our responsibility and pride: we treat each other sincerely, through thick and thin, we regard the establishment of a perfect and excellent welfare system and a beautiful ideal home as our honor and goal, because we will always adhere to the people-oriented business policy.
8. We advocate self-discipline and attach more importance to management. We firmly believe that only under scientific and effective coordinated management can individuals learn from each other's strengths and make the team gain extraordinary overall strength.
9. We firmly believe in equality, advocate mutual assistance, and oppose the old concepts of equality and employment, because we know that only co-creation and * * * enjoyment can bring about the prosperity and prosperity of the team and career.
1. We are eager for applause and flowers. We need stage and lighting, but we respect the behind-the-scenes heroes who give themselves silently, because we know that no matter what position you hold, you should be praised and rewarded as long as you go all out.
11. We always respect and love our customers, regard them as friends and brothers, and provide the best service with a grateful heart, because customers are the pillar and source of our career success.
12. We regard quality as the basis of survival, and we pursue and create a high-quality life: we create a superior and comfortable hardware environment, and pay more attention to supplementing and upgrading spiritual nutrients. We use our own behavior to spread civilization to the society bit by bit.
13. We love the environment and admire nature. We advocate civilization and cherish resources. We hate waste and profligacy, because we understand that resources are the common wealth of human beings. Any trampling on resources and environment is a crime against human beings.
VI. Business philosophy
Honesty, pragmatism, dedication and dedication
Honesty:
① Honesty is the value guiding us. Besides doing things correctly, we should always do the right things, not just legal things.
② Trust established by internal integrity of the company is the value core of mutual trust that we cherish. Employees trust the company, dare to take risks, dare to take responsibility and dare to set ambitious performance targets.
③ what the society expects of the company is a trust, and what we give back to the society must be honesty. Without integrity, there can be no sustainable management.
Being realistic:
① Being realistic has three meanings. The first layer emphasizes respect for objective facts and is methodology; The second layer emphasizes an exploratory spirit and pragmatic style; The third layer emphasizes a grasp of laws, rules, ways and means.
② proceeding from reality, not aiming too high, keeping an eye on lofty goals, being down-to-earth, daring to break through, being unique, courageously moving forward and seeking truth are the spiritual cornerstones of _ _ _' s continuous development.
③__ Pay attention to being a real person, do things down-to-earth, step by step, and refuse the bad style of cheating and aiming too high
Be dedicated:
① Be dedicated &; rdquo; It is the spirit of encouraging dedication to the cause, which is essentially &; ldquo; There is no end to one's efforts &; rdquo; Continuation of spirit;
② Pursue higher work goals, be brave in assuming work responsibilities, master better work skills, and cultivate a down-to-earth and refined work style.
③ dedication is a positive attitude towards life. Respect your career and enjoy yourself, persevere, respect your career, concentrate on your career, and do everything possible to do your job well.
dedication:
① dedication and never look back. For the happy life goal of family, friends, team and society, work together with peers, trust others, be sincere with each other and make unremitting efforts.
② Make unremitting efforts to win the respect of customers and dedicate the most fashionable and tasteful clothes to customers.
VII. Enterprise spirit:
Challenge life and never look back
[Note]
① Challenge is the cradle of success. If there is no challenge in life, it is real, but it lacks a wonderful one; Although it is stable, life has greatly reduced the opportunity of tempering invisibly.
② Challenge breeds agitation. Only by constantly challenging yourself, new brilliance will continue to emerge; Only by constantly facing challenges, will new impetus continue to generate.
③ Challenges are bound to be risky. The philosophy of life tells us that failure is a beneficial exercise for life, which is also a necessary process for a person to grow up.
④ Challenges always come from life. Mentally, the challenge is to go forward bravely, never give up, and constantly inspire people to forge ahead; In learning, the challenge is to work hard, reduce ignorance and constantly improve yourself; At work, the challenge is to overcome difficulties, overcome oneself, never be satisfied, and always strive to do better! So as to add luster to your life, dig out the essence of life and pave the way for success.
⑤ a challenge is actually a fortune. Only by accepting challenges and pursuing constantly can we have a full life and experience the beauty of life.
VIII. Business Guide: Customer-oriented, persistent pursuit of customer satisfaction
__ Always take CS(Customer Satisfaction). Customer satisfaction service) for the purpose, work together to take action with an international outlook and fashion outlook, and innovate customer life with taste. Achieve customer satisfaction and create more value for customers. Customer-oriented should become a kind of consciousness, rooted in the hearts of every employee, and form an atmosphere of thinking about customers everywhere in the enterprise. Employee-oriented advocates that enterprises treat employees with the attitude of treating customers, and through attaching importance to and