What is a trademark consultant?

It refers to a professional trademark consulting agency that provides services to enterprises from the formulation, implementation and execution of trademark strategies to the registration, maintenance, rights protection and cultivation of trademarks. Provide consultation, suggestions, legal opinions and act as an agent for enterprises to complete related trademark matters. Trademark consultants are generally served by specialized trademark agencies and professional trademark agents are assigned to perform specific practices.

Contents of trademark consultants

1. Integrate corporate resources, establish and improve corporate trademark and intellectual property strategies, and assist in their specific implementation;

2. Provide specific trademark legal consultation and related legal services for issues in corporate trademark legal affairs;

3. Fully represent corporate trademark legal affairs, such as trademark registration applications, other application matters, trademark objections, disputes, and reviews , defense, rights confirmation litigation and trademark infringement cases, etc.;

4. Act as an agent for the planning, negotiation, drafting of relevant legal documents and specific legal projects such as corporate trademark transfer, licensed use, evaluation, investment and guarantee pledge. Implement operations to provide enterprises with professional trademark legal services;

5. Establish complete trademark files based on the actual situation of the enterprise, and provide necessary file services at any time;

6. Analyze the problems existing in the registration, protection, and management of corporate trademarks, and provide timely rational suggestions to the enterprise;

7. Formulate a feasibility plan for corporate trademark cultivation and assist enterprises in creating well-known trademarks;

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8. Assist enterprises in drafting, modifying and reviewing various trademark management systems and related trademark legal documents;

9. Monitor trademarks that may conflict with enterprise registered trademarks and provide Provide legal advice on registration, objections, disputes, complaints, litigation, etc.

10. Conduct regular trademark legal publicity and training for company employees.

11. Handle other trademark legal matters.

Why hire a trademark consultant

1. Make the company’s trademark strategic decision-making more scientific, standardized and legal;

2. It is the protection of corporate trademark intellectual property Professionalization, standardization, and systematization;

3. Discover problems in a timely manner and protect the legitimate rights and interests of the enterprise.

Trademark monitoring service

The trademark monitoring service I provide consists of three parts:

1. Trademark announcement monitoring

Trademark announcement Testing refers to: taking the entrusted trademark as the object of protection, monitoring the preliminary examination trademark announcements issued by the Trademark Office (four issues per month, thousands of preliminary examination trademarks every month), and finding that those among them are similar to the entrusted trademark and may be confused with the entrusted trademark. For trademarks announced in the preliminary examination that cause consumers to misunderstand, the client shall be informed in a timely manner, and the client shall decide whether to raise objections to similar trademarks during the announcement period and prevent their registration.

Trademark announcement monitoring is conducive to early detection of similar trademarks and preventing their registration, nipping the bud of market harm that similar trademarks may cause to clients. If an enterprise fails to seize the opportunity of opposition to prevent the registration of similar trademarks, the successfully registered similar trademarks will gain legal status and can legitimately steal the reputation of well-known trademarks in the market and divide their markets.

2. Monitoring outside the announcement

While monitoring the trademark announcement, our office will also entrust trademark information to be forwarded to various branches, offices, and part-time investigators. When the above-mentioned institutions, When personnel discover information that is not conducive to the entrusted trademark during work, they should immediately notify the headquarters, and the relevant person in charge will inform the entruster.

3. Collection of trademark information

All departments and branches of our firm collect trademark news hot spots, developments in the trademark field, advanced trademark management methods, and trademark operations at any time through various channels. Valuable information such as strategies is summarized by the headquarters, reports are produced, and provided to the client on an irregular basis.

Trademark monitoring is particularly important for large and medium-sized enterprises, because intellectual property rights play a vital role and influence in the development of these enterprises. On the one hand, the trademarks of these enterprises often become counterfeited. Objects need to be strictly guarded; on the other hand, in order to cope with the fierce market competition, catch up with and surpass competitors, we must learn advanced intellectual property management and operation experience at any time and improve our own quality.