Roewe is not the same as Luofu, but Roewe’s automotive technology comes from Luofu Automobile.

ROEWE is a car brand under Shanghai Automotive Industry (Group) Corporation. It was launched in October 2006. The automotive technology under this brand comes from Rover Motors, which was previously acquired by SAIC Motor, but SAIC Motor did not acquire the "Rover" brand.

On October 12, 2006, SAIC Motor (Group) Co., Ltd. (hereinafter referred to as "SAIC Motor Corporation") officially announced that its independent brand was named "ROEWE", which means "ROEWE". "Innovative honors and majesty all over the world".

Extended information:

Development history

Reshaping classics In the 120-year history of world cars, British cars have always adhered to their traditional style and pursued nobility. , elegant shape, paying attention to the comfort of royal rides, and having a persistent preference for excellent power performance and control. It has contributed to a large number of outstanding models and brands in the world, such as Rolls-Royce, Bentley, Aston-Martin, The origin of Jaguar and Roewe - Rover.

In 1877, John Kemp Starley and William Sutton jointly funded the establishment of the Rover Company and began to study automatic transportation. In 1904, Rover was officially born. This 8-horsepower car was one of the earliest cars designed and manufactured in the UK. It was also the first car in the world with a central chassis. Its epoch-making significance is self-evident.

In 1948, Land Rover, the world-famous off-road vehicle brand, was born. In 1949, the classic Rover P4 sedan, known as the Cyclops, came out. The P5 model was launched in 1958 and quickly became the favorite of the British royal family, Prime Minister and the Holy See. It always showed its noble and unique life experience.

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