In 1999, "Frog Prince" brand children's care products were launched in China.

In 2003, we began to build our own production lines.

In 2004, we started overseas sales to expand overseas markets, and began to produce OEM products for overseas customers.

In November of the same year, Chairman Li Zhenhui was awarded the 2004 China Beauty and Cosmetics Meritorious Entrepreneur.

In 2005, he created and produced an animated series based on a cartoon character called "The Frog Prince". The first season of the Frog Prince cartoon series was released in 2006

To 2008 on CCTV It is broadcast on more than 100 major domestic TV channels including Children's Channel.

In May 2006, Chairman Li Zhenhui served as the first director of Zhangzhou Integrity Promotion Association.

In 2009, we began to build a new production line and launched Frog Prince brand diaper products.

In March of the same year, Chairman Li Zhenhui served as vice chairman of the "Brand Alliance" of the 14th China Beauty Expo (Shanghai CBE).

In January 2010, Chairman Li Zhenhui was awarded the Haixi New Economic Hero.

In February of the same year, Frog Prince (China) Daily Chemical Co., Ltd. became the organizing committee of the China Education Society, China Educational Television Association, China Literature and Art Fund

, and the National Campus Spring Festival Gala strategic partner.

In March of the same year, Chairman Li Zhenhui served as vice chairman of the "Brand Alliance" of the 15th China Beauty Expo (Shanghai CBE).

In November of the same year, the "Frog Prince" brand won the famous trademark of Fujian Province.

The second season of the Frog Prince animated series was broadcast on China CCTV Children's Channel and Jiangsu Provincial TV Channel, and was rated as the Outstanding Domestic Animation in 2010 by the National Radio and Film Administration

One of the films.

In July 2011, the group was successfully listed in Hong Kong.

In December of the same year, Asian superstar Kelly Chen (Kelly) was appointed as the brand’s new image spokesperson.

In May 2012, the "Frog Prince" brand won the top ten iconic brands in China's maternal and infant care industry.

In June of the same year, it officially acquired the "Yienbei" brand originating from the United States and reorganized it.

In July of the same year, the company's new maternal and infant care brand, Yienbei, held a launch conference in Shanghai.