The logo of Bosideng down jacket is. Founded in 2000, Bosideng is the largest and most advanced brand down jacket manufacturer in China, with more than 20,000 employees. Mainly engaged in the development and management of their own down jacket brand.

The logo design of Bosideng down jacket gives people a sense of wholeness, especially the mixed letter "BSIDENG" of the earth logo shows the internationalization of its enterprise, and the word "World Famous Brand" below symbolizes that the whole Bosideng Group is going global. Bosideng's three fonts are designed in the form of calligraphy, which shows a strong Chinese style and inherits China culture like the world. The pattern design is like a pair of wings, a avenue of stars, which points out Bosideng's way forward, bright and spacious.