Because Suntory had acquired Guangming Beer as early as 2006, and Suntory Beer was fully acquired by Tsingtao Beer, Suntory originally had to pay Suntory a brand licensing fee every year, and changed its name to Guangming Beer, which saved expenses. , and as an old brand in Shanghai, Guangming Beer itself has a certain market.

Suntory's business in China began in 1984. Its first project was to invest in China Jiangsu Suntory Food Co., Ltd., the first Sino-foreign joint venture brewery established in Lianyungang City, Jiangsu Province.

In 1996, Suntory established its beer and beverage business in Shanghai. Its products have received wide acclaim within three years of their launch, especially Suntory Beer, which has won the sales volume of the Shanghai beer industry for many consecutive years since 1999. champion.

? Suntory Holdings no longer plays beer in China. Tsingtao Brewery signed a framework agreement with Suntory China in Shanghai on October 18 to purchase Suntory's 50% stake in the two joint ventures. After the transaction is completed, the two companies will be fully owned by Tsingtao Brewery. "These two companies include a business joint venture and a sales joint venture, both of which are platform companies. The former has 10 production subsidiaries in Songjiang, Yangzhou, Suqian and other places, while the latter has 5 sales subsidiaries."< /p>

The relevant person in charge of Tsingtao Beer said that after Suntory withdraws, the company will exclusively use the "SUNTORY" trademark and technology in the manner, region and license period agreed by both parties. "The Suntory trademark cannot be withdrawn all at once, after all, it has been in business for so many years.