VI stands for Visual Identity, which is corporate VI visual design, and is commonly translated as visual identification system. It converts the non-visual content of CI into static visual identification symbols. A well-designed and scientifically implemented visual identification system is a quick and convenient way to spread corporate business philosophy, build corporate visibility, and shape corporate image.

When a video or shoe packaging box comes out, its VI is reflected in the company's name, logo, logo, standard fonts, standard colors, auxiliary graphics, standard printing fonts, prohibited rules, etc.

Extended information:

VI design specifications:

(1) Brief. The simpler and brighter the name, the easier it is to communicate with consumers and stimulate their imagination. According to the "Nihon Keizai Shimbun" survey, the number of characters in a company name has a certain impact on recognition. The shorter the name, the more conducive to communication.

(2) Special. One of the functions of VI is to emphasize the personality of the company as much as possible in order to expand its influence. Similarity, repetition or confusion are taboos in naming companies.

(3) New. Newness and uniqueness are sometimes inseparable. Only fresh and creative names can be unique. When using a completely new word as the name of a new company, it often attracts attention, but it also runs the risk of whether it will be accepted by the public, and it is necessary to promote it repeatedly.

(4) On. Names that are loud and catchy are easier to pronounce than names that are difficult to pronounce or have bad phonology. A company with a resounding name is a prerequisite for consumers to “hear the name for a long time”.

(5) Clever. Cleverly use the psychological phenomenon of association to make the company name give people many hints and associations such as good, auspicious, beautiful, elegant and so on. It can better reflect the taste of the enterprise and give consumers a better impression in the market competition. good impression.

Reference: Baidu Encyclopedia - VI