Recently, Changzhou High-tech Zone held a district-wide brand development promotion conference to affirm achievements, summarize experience, commend advanced ones, and at the same time sounded the charge for brand development under the new situation, calling on the whole district to seize the opportunity and comprehensively Make efforts to use brand development to promote the economic transformation and upgrading of the region and enhance the brand competitiveness and comprehensive strength of the region.
Implementing brand strategy is an urgent requirement to adapt to economic transformation and upgrading, an inevitable choice for enterprises to win market competitiveness, and an important measure to enhance the overall image of the region.
In recent years, Changzhou High-tech Zone has adhered to the concept of "establishing a district with standards, developing a district with strong quality, and developing a district with trademarks", focusing on regional economic transformation and industrial development, and has made great efforts in brand creation, cultivation, application and protection. . The district's trademark registration applications have maintained a high growth rate of more than 20% for five consecutive years, with nearly 4,000 applications in 2016. There are currently 13,271 registered trademarks in the district, and the number of registered trademarks per 10,000 enterprises exceeds 3,300, providing a rich foundation for brand development. In the past five years, the number of well-known trademarks in the region has increased from 2 to 23, including 88 famous trademarks and 34 provincial famous brand products.
Changzhou High-tech Zone actively promotes the standardization and industrialization of technological innovation achievements, vigorously promotes the timely transformation of technologies and patents with independent intellectual property rights into standards, and enhances the market voice of advantageous industries and key enterprises in the zone. From 2010 to now, a total of 9 international standards, 81 national standards, 89 industry standards, and 1 alliance standard have been formulated and revised; 16 standardization pilots have been created and 2 standardization demonstration zones have been built, which has greatly enhanced the region’s brand influence and Reputation.