With the continuous development of the whole independent brand and the continuous increase of sales volume, many first-and second-tier independent brands have turned their attention to higher-level high-end brands after obtaining relatively good sales volume, because independent brands have clearly realized that relying on the influence of current brands, if they want to support more products with higher prices, they may be weak, so they must launch so-called high-end brands, and their brand styles will be improved, so as to better support products with higher prices. At present, Geely and Great Wall have launched high-end brands, such as LECK and WEY, and Changan's "Gravitation" series may also become its high-end series. Among the second-tier brands, Chery launches a so-called high-end brand every three days, such as the previous Qoros, but now all the high-end dreams of Chery are concentrated on the Star Road brand.

However, as one of the representative brands of domestic independent brand performance cars, BYD also has a very strong market appeal among independent brands, especially the product sequence named after the ancient dynasty of China, which has become a different landscape for independent brands. With the emergence of BYD Tang DM with a starting point of more than 230,000 vehicles and a monthly sales volume of more than 4,000 vehicles, it actually means that BYD's plug-in hybrid operation mode is successful.

Nowadays, under the influence of the continuous decline in subsidies for new energy vehicles, BYD's hybrid car sales are declining. However, with the emergence of BYD Korea EV as a pure electric medium-sized and large-sized vehicle, the maximum battery life of more than 700km, and the introduction of safe and reliable blade batteries, this car has become another car that has attracted much attention in the field of electric vehicles before listing, and we also think that the starting price of this car should be above 200,000, or refer to the prices of Tucki P7 and Model 3, so this is actually a test of BYD's brand support ability. It's hard to say how many consumers are willing to spend 200 thousand to 300 thousand to buy a BYD. Moreover, there were always netizens who spoke out before, and "BYD" always gave people a feeling that it was not very pleasant or even swearing!

At present, in BYD's product sequence, there are five models named after ancient dynasties, namely Qin, Shang, Song, Tang and Han, among which Shang is BYD's commercial vehicle brand. Through the naming methods of Qin, Song, Tang and Han, these series of models are also very representative in terms of performance. Before, many "Difen" thought that BYD should launch a new brand on the basis of these series, and the "dynasty" naturally came naturally.

Of course, this kind of thing that meets the needs of BYD's product sequence and fans will naturally not be easily "let go". However, many things have happened. BYD's "Dynasty" trademark has been registered by other companies. Therefore, if BYD wants to use the "Dynasty" trademark again, it is bound to take back the "Dynasty" trademark. BYD and the trademark holder fought a tug-of-war for four or five years, and finally BYD got back the trademark right of Dynasty.

A few days ago, we saw that BYD had registered the "Dynasty" trademark, and on April 20th, it issued a preliminary announcement of the trademark. If all goes well, the "Dynasty" trademark will officially land in BYD in three months.

Then Dynasty is a brand-new brand of BYD, and BYD's existing Qin, Song, Tang and Han series products will be included in Dynasty. By then, the dynasty brand is likely to be BYD's high-end brand. Of course, BYD's move is different from some previous independent brands. After the product price and strength reach a certain level, BYD will launch a new brand. Previously, some independent brands launched so-called high-end brands in the case of good sales of low-end cars, forcibly raising the brand style and launching more expensive products. We also hope that BYD, as a traditional car company that has made great achievements in the field of electric vehicles and hybrid power in China, can launch more excellent products and services with the blessing of the "Dynasty" brand!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.