The LOGO design of where dad goes is mainly in the form of cartoon. With green leaves as the background, it expresses the youthful and vigorous weather, and also expresses the core of the program-exploring beautiful and healthy scenery. The font of "Where's Dad?" adopts cartoon font, and two small flowers grow sturdily, which are very simple and eye-catching but childlike, very cute and loving. On the poster, dad is holding his son's hand and running, naming the theme, full of vitality. This LOGO design looks very holistic, and the green background makes people feel youthful, energetic and healthy at first, which is very consistent with the original intention of the program.

the design of this LOGO also takes into account a very important point, that is, the exposure of sponsors. The sponsor of the program will ask to avoid the exposure of its competitors in the program, and the program group will use something to block it in order to achieve the sponsor's idea. This LOGO design is perfectly combined with many props on many occasions, whether it is oil tanks, drinks or daily necessities, as long as the trademarks of sponsors and competitors appear, this LOGO will be used to cover them, but it will not destroy the program's inconsistency and maintain the image of the program.

the success of everything must have its reference. the success of "where is dad going" also benefits from its innovative variety show method and grasping the most sincere emotion between people to attract the audience's enthusiasm. of course, excellent LOGO design is also one of the important elements.