Trademark rights and enterprise name rights are protected by law. Conflicts will only arise when one of the two parties obtains rights by improper means or improperly uses rights. When a conflict arises, if the goods or services engaged by the defendant are the same as or similar to those approved by the plaintiff's registered trademark, we can directly consider the popularity of the trademark and other factors to judge whether the defendant's behavior constitutes unfair competition, and it is not necessary to identify a well-known trademark. legal ground