(A) reflect the characteristics of goods
Trademarks should fully reflect the nature, characteristics and style of goods and show the characteristics of goods, which is the basis of successful trademark design. Only trademarks that embody the characteristics of goods can attract customers.
(2) Adapt to the target market
All activities of an enterprise, including trademark design, operate around the target market. Therefore, the trademark of a commodity must adapt to the target market of the enterprise, including the name, pattern, color and pronunciation of the commodity, and also consider the customs, aesthetics and language requirements of the target market. The trademark designed in this way can be accepted by consumers and achieve the expected purpose.
(C) to avoid similarities and excessive exaggeration
Cleverly designed trademarks, we should learn from them, but we can't blindly follow the trend and cause similarities. This will not only lose the characteristics of its own trademark, but also give people a feeling of deja vu and an impression of powerlessness, and will also cause psychological resentment among customers and legal disputes between enterprises. It is necessary to use certain art in trademark design, but it should not be exaggerated, divorced from the reality of life, giving people inexplicable feelings and bringing bad effects.
(4) Conforming to legal norms.
The trademark law formulated by the state is an important basis for trademark design. For example, the Trademark Law stipulates that trademarks cannot use the same or similar words and graphics as the names, national flags, national emblems, military flags and medals of countries and international organizations; You can't use words and patterns that have a bad influence on politics; Respect national customs, civilized content, health, etc. Are necessary for trademark design.
(5) Beautiful and novel, concise and distinct.