There are many AliExpress stores in the world, so stores outside the service platform have also spotted this opportunity and want to join. But before that, there is a problem, that is, whether the store must have a trademark. logo? In order to better explain this issue, let’s talk about it in detail below. Is it a mandatory standard?

Does AliExpress have to have a trademark? Is it a mandatory condition?

Everyone knows that when opening a store to sell AliExpress brand products, you need to submit certification materials for well-known brand trademarks. For mature brands, they will do a good job in maintaining well-known brands. The brand name and logo at home or abroad are very important. All relevant categories apply to the local National Trademark Office, and after passing the review, the registration certificate is successfully obtained, making the well-known brand a registered mark.

In this case, the proof materials that must be presented for the trademark logo are usually the trademark registration certificate, authorization letter or purchase tax stamp. So, would it be inconvenient to open a new store and a new brand? The answer is "no". Now submit two trademark certification documents to prove the new well-known brand.

Application report including registration number.

(2) A hearing notice is enough. That is to say, you can quickly open new stores and launch new models with no proof of (tm mark) registration application.

Therefore, when opening a physical store, you must show a trademark. Of course, if you don’t have one, you must have an authorized brand before you can enter. Otherwise, it will not be approved by opening a physical store. Therefore, the store must first find an authorized brand. Authorized well-known brands can be stationed, and then apply for their own well-known brand registration. After all, it is more appropriate to have your own well-known brand in the foreign sales market.

Secondly, in terms of registered trademarks, there are the following key nodes:

After knowing the trademark logo files required to open a physical store, they can compare the following timeline diagram , to discuss what are the key steps to apply for registration?

Through combing, we can learn that after submitting the application for registration, the tm bid will be obtained in about 20 days, the verification result will be obtained in 6 months, and the r bid will be obtained in 12 months.

I won’t go into details here. Some stores or novices may not master the “hearing notice” within 20 days, but for intellectual property service providers in the consumer market, this is A daily task that needs to be done constantly. Therefore, it is nothing to prepare the application documents in advance according to the advice of the intellectual property service provider, get the bid documents and open a physical store in 20 days.

Choose a product that matches. Global AliExpress classification and registered classification are two different concepts. For example, if you want to sell AliExpress bags globally, you will be prompted when registering. There will be three types of bags that you can choose, such as 18, 9, and 28. Because daily use backpacks, bags, money Clamps, etc. are classified into 18 categories.

Therefore, if AliExpress sellers want to start a business, they must have a trademark. If not, they will be rejected at the beginning. If they want to open a physical store, no matter whether they have a well-known brand or not, You must have a trademark to enter. After all, well-known brands targeting foreign customers are particularly focused.