The two biggest trends this year are AI digital human live streaming and local life. Through my research and practice, I found that AI digital human live streaming is an area with great potential. I personally used the AI ??digital human live streaming tool to conduct 6 hours of GMV on an account. I posted this article on Moments this morning. Below is the outline of the table of contents: What is an AI digital human? What are the tools and software for digital people’s live broadcast delivery? How much does it cost? How to set up an AI digital human live broadcast room to bring goods? Which tracks are digital human live broadcasts suitable for, and which tracks are most suitable for? Is it illegal for digital people to live broadcast? The imagination of digital people live streaming and delivering goods ChatGPT. Next, I will explore these topics one by one.
AI digital human can be simply understood as using AI technology to digitize real people, which is equivalent to digital cloning of real people. Douyin officially uses digital people to make short videos and live broadcasts, and there are a lot of accounts using digital people to live broadcast. However, if you are not in this industry, you may not even notice this, or even think about it. Such technology brings a lot of convenience and efficiency improvements to people. Many big Vs and short video creation teams are using AI digital tools extensively for creation and live streaming, which is very efficient.
Currently, there are a variety of AI digital live streaming tools and software on the market, with prices ranging from a few thousand yuan to tens of thousands of yuan. The functions of different software versions also vary. Choosing the right software should be based on your own needs, whether you need general functions or customized functions. For experienced unmanned live broadcast practitioners, setting up an AI digital human live broadcast room is very simple and the transition is very smooth.
In terms of choosing a track, based on my personal practice and exchanges with peers, I think local life is the most suitable track for AI digital people to live-stream products. No company's technology currently on the market can completely replace live broadcasts (the deadline is May 8, 2023). But AI digital human technology has made digital human live broadcasts very close to live broadcasts. Ordinary users can’t tell whether it’s a live broadcast or not, which gives users a sense of intimacy. And digital human live broadcasts can last longer and be full of passion, which is something that real people cannot do. In addition, the product types of the local lifestyle track are relatively single, and there are not many SKUs. These products are fast-moving and can be used directly after purchase. Therefore, for the local life track, AI digital people live broadcast delivery is very suitable.
As for the issue of violations, the supervision and legal issues of digital live broadcasts have not yet formed unified standards and regulations. However, there are some industry regulations that need to be followed, such as not promoting contraband or deceiving consumers. When using AI digital humans for live broadcasts, we should also follow these regulations and not violate the legal and ethical bottom line.
Finally, I have some ideas about the combination of AI digital human live delivery and ChatGPT. I believe that combining AI digital human live broadcast with ChatGPT can provide more intelligent and personalized services. ChatGPT can provide digital people with more natural and smooth conversation capabilities for live broadcasts, making live content more interesting and interactive. This combination will further enhance the user experience of digital live streaming and provide users with better services.
These are some of my insights and practical experience in the live broadcast of goods by AI digital people. Hope this helps!
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