fendi is Fendi.

FENDI is an Italian luxury brand, part of the Mo?t Hennessy-Louis Vuitton Group (LVMH), founded by Adele Fendi in Rome, Italy in 1925. In 1938, Fendi launched a full range of SELLERIA handbags. From 1972 to 1976, Fendi expanded its global business. In 2000, the Mo?t Hennessy-Louis Vuitton Group acquired Fendi and became the company's largest shareholder in 2001.

In December 2018, the World Brand Laboratory released the "Top 500 World Brands 2018" list, and Fendi ranked 415th.

Brand logo:

In the 1820s, in order to express his feelings for his wife, the brand founder Mr. FENDI once gave his wife a wooden painting with an image of a squirrel. This inspired Ms. FENDI to print the image of a little squirrel on brand shopping bags. Since then, the little squirrel has become the first symbol of the brand's early days.

FENDI’s most well-known “double F” logo came from the pen of “Lafayette” Karl Lagerfeld. It often appeared inadvertently on the buttons and other details of FENDI clothing and accessories, and later even became a Pattern on fabric. Defined the concept of "FUN FUR", which became the source of inspiration for FENDI's double F LOGO (DOUBLE F), and the double F LOGO also became a world-renowned trademark in the future.

In 2013, the 88th anniversary of the brand’s birth, FENDI’s logo was redesigned and improved, adding the word “ROMA” as a symbol of the Roman treasure and interpreting the true soul of the brand. .