Rejoice, Head & Shoulders, and Pantene are all owned by the same company, Procter & Gamble.

1. Rejoice

Rejoice, a brand owned by P&G, entered the Chinese shampoo market in October 1989, leading the trend of two-in-one shampoo and conditioner.

Since then, Rejoice has continued to improve product lines such as essence care series, home care series, and Beris, based on the belief of upgrading people's smoothness experience, and has maintained its outstanding position.

For more than 20 years, Rejoice women have calmly faced pressure, maintained a confident and elegant image, and displayed their beautiful selves to the world.

2. Head and Shoulders

Head and Shoulders is a shampoo product of Procter & Gamble.

In 1963, the world’s first shampoo containing active anti-dandruff ingredients that could effectively remove dandruff was born. Since then, effective dandruff removal has become Head & Shoulders’ most popular product among consumers around the world. effect.

The Head & Shoulders brand entered Taiwan in 1986 and mainland China in 1991. Its series of products include: shampoo, conditioner, scalp and hair massage cream, and scalp repair essence.

3. Pantene

Pantene is a damage-repairing shampoo brand owned by Procter & Gamble. It has always been based on the principle of protecting hair health and providing the most perfect care for hair. Loved by beauty lovers all over the world.

In the 1940s, Dr. Gustave, the "Father of Vitamins," discovered that PRO-V provitamin can nourish hair, make hair strong, and provide long-lasting hydration. In 1947, in order to commemorate the discovery of the core ingredient PRO-V provitamin, Dr. Gustav transformed its chemical name Panthenol into a beautiful name - PANTENE.

Extended information

Procter & Gamble (P&G) is headquartered in Cincinnati, Ohio, USA. There are nearly 110,000 employees worldwide. In 2008, Procter & Gamble was the sixth largest company in the world by market capitalization and the 14th most profitable company in the world. It is also the tenth most acclaimed company among the Fortune 500.

P&G is well-known in the daily chemicals market. Its products include shampoo, hair care, skin care products, cosmetics, baby care products, feminine hygiene products, pharmaceuticals, fabrics, home care, and personal hygiene. Supplies etc.

Shampoos sold in China include "Rejoice", "Head and Shoulders", "Pantene", "Runyan", etc. "Rejoice", "Head & Shoulders", and "Pantene" have similar effects and functions, and their advertising appeals and price points are basically the same. Ordinary consumers cannot distinguish them apart from the color. If we consider the market segments, there is no need at all.

However, the fierce competition between several major brands has made other companies daunted. Its new brand "Ikaru" uses herbs as its signature. Its advertisements do not emphasize that it is a P&G product and do not take advantage of P&G's brand advantages. Because P&G has never been involved in the market it targets, the risk is relatively high. If something goes wrong, it can be discarded without affecting P&G as a whole.

Procter & Gamble’s brands:

1. Top brand: SK-II.

2. Second-tier brands: Olay, Illume, Always, Zest.

3. Men’s brand: Boss Skin.

4. The No. 1 makeup brand in Asia: ANNA SUI.

5. Perfume brands: LACOSTE, ANNA SUI, Escada, Dunhill, Valentino, Lanvin, Paul Smith.

6. Cleansing and care brands: Rejoice, Head and Shoulders, Ji Shuang (just eliminated), Pantene, Runyan, and Safeguard.

Baidu Encyclopedia - Rejoice - a brand of P&G

Baidu Encyclopedia - Head & Shoulders

Baidu Encyclopedia - Pantene - shampoo brand

Baidu Encyclopedia-Procter & Gamble