Author: Cheng Yun

On January 1, 2017, the national salt industry system reform officially began to be implemented. This reform is the most special moment in the history of China's salt industry, marking the The 2,600-year-old salt franchise mechanism has officially transformed into a market-oriented one.

Subversive reform and innovation will inevitably bring about traditional resistance, but this cannot stop the marketization of the salt industry. The opening up of the salt industry system is inevitable, and the industry must also go through the painful period of transformation. Three years have passed, and the first phase of the transition period has basically ended.

2020 is also an important new beginning. The salt industry market has slowly formed a set of benchmarks in the past, and the internal restructuring of state-owned enterprises has also formed a basic formulation and gone through a transition period and an adaptation period. , then the market enters a period of differentiation, that is to say, market competition will officially kick off.

In the past, salt was set by the government and sales were stable. After the reform, salt pricing was determined independently by enterprises, and existing designated salt production enterprises were allowed to enter the circulation field, and salt production enterprises could carry out cross-regional operations.

This means that for ordinary people, they can eat salt from different origins, and for manufacturing companies, they have greater opportunities to expand production, enrich product diversity, and build national brands. development opportunities.

Since the salt reform, salt companies across the country have faced the instability brought about by the changes. Among them, many companies still have not made much ideological changes and still use the old methods from the franchise period. To manage and passively accept changes, some companies with a relatively high degree of marketization in the past have recognized the changes in the market and consumers in advance, and have therefore made arrangements in advance.

Hubei Salt Industry Group Co., Ltd. (hereinafter referred to as "Hubei Salt Industry Group") is one of the pioneers.

Hubei is not only a province rich in salt resources, but also a province majoring in salt production and sales. Salt production ranks third among salt-producing provinces in the country and first among mine salt-producing provinces. Hubei has sufficient salt production, supplying more than 20 provinces and municipalities across the country and exporting to many countries and regions.

Hubei Salt Industry Group Co., Ltd. was approved by the People's Government of Hubei Province and restructured on the basis of the former Hubei Salt Industry Corporation. It is a wholly state-owned enterprise supervised by the State-owned Assets Supervision and Administration Commission of the People's Government of Hubei Province. It is the main body that implements the national salt monopoly policy. The group company has 104 salt wholesale agencies and 10 wholly-owned and holding subsidiaries in the administrative regions above the county level in the province. It implements vertical management of people, finance and materials, and has formed a marketing network system throughout the province's urban and rural areas.

In recent years, Hubei Salt Industry Group has developed a variety of salt series products based on the development of its leading product "Yunhe Brand" table salt according to market demand, and started a "sugar" business this year , launched a new sugar brand called "Snow Sand", and strived to create a dual-brand development strategy of "Yunhe" and "Snow Sand" to meet the needs of consumers at different levels.

01 Upgrade and extension of "Yunhe" brand salt series products

Hubei's self-produced salt is mainly mineral salt, and the most characteristic taste of mineral salt is "salty". It was registered in 1990 The "Yunhe Brand" salt trademark was awarded in 2002 and was recognized as a famous trademark in Hubei Province in 2002.

This year, Hubei Salt Industry Group’s Yunhe brand salt has received an upgraded product. Products such as "Yunhe Brand Tibetan Blue Salt" and "Yunhe Brand Daqing Salt" from Chaka Salt Lake in Qinghai are newly launched. This product has the unique delicious flavor of plateau lake salt and is fresher than ordinary mineral salt. It can be used without cooking. MSG, the original version is healthier.

"Chaka" means "Salt Sea Shore" in Tibetan. The salt lake has a total area of ??105 square kilometers and is a famous natural crystalline salt lake in the Qaidam Basin. The salt crystals here are large and pure, and the salt tastes mellow, making it an ideal edible salt. Because the salt crystals contain minerals, which make the salt crystals appear bluish-black, it is called "green salt".

Yunhe brand Tibetan blue salt is made from natural brine deposited in Chaka Salt Lake for thousands of years. It is naturally dried under high-intensity ultraviolet sunlight at an altitude of 3,100 meters. It is rich in calcium, magnesium and amino acids needed by the human body. , the total amino acid content is more than 100mg/kg, the grains are uniform and crystal white, and the taste is salty and fresh.

In addition to high-quality lake salt, Yunhe brand table salt series also includes carefully selected sea salt.

Yunhe brand sea salt comes from Fuzhou Bay, the hometown of sea salt, located in the golden waters of 39° north latitude, the intersection of the Yellow Sea and the Bohai Sea. The product does not add anti-caking agents and iodine agents. It uses pure and high-quality raw seawater salt as raw materials. The raw salt adopts traditional production processes to retain the trace elements beneficial to the human body in the sea salt to the maximum extent. It is rich in nutrients, has a salty taste, and is good for health. Natural advantages make it easier to increase freshness and flavor.

At present, Yunhe brand edible salt has three series: mine salt, sea salt, and lake salt. At the same time, in compliance with changes in consumption, the products are developing towards high-end salt consumption, and it has also enriched a variety of product varieties and Specifications, such as iodized and non-iodized, family size and portable size, as well as category expansion, such as washing salt, pickling salt, etc.

In recent years, with the upgrading of consumption and the improvement of residents’ living standards, the consumption rate of fresh vegetables and fresh fruits has increased to more than 90%, and the sales of corresponding fruit and vegetable washing products have grown rapidly.

Especially this year’s sudden COVID-19 epidemic has given rise to residents’ awareness of health and hygiene, prompting a surge in sales of washing products. As the epidemic normalizes and residents develop habits, food safety, The demand for cleaning and disinfection products has great market potential.

Yunhe brand fruit and vegetable soaking washing salt series has four products, effervescent cleaning salt tablets, upgraded stand-up bag, 350g economical bag, and portable bag. Food-grade raw materials, weak alkaline formula, effectively remove pesticide residues, safely sterilize, and powerfully remove insect eggs. As a product with great market potential, it is understood that the dealers' profit margin of this series of products is relatively high, reaching 40%-50%, which is much higher than the gross profit margin of general FMCG.

02 Layout and development of "Xuesha" brand sugar series products

Hubei Salt Industry Group is the first in the country for a local salt company to sell sugar. The new white sugar brand "Xuesha" is a brand of white sugar products newly launched by Hubei Salt Industry Group this year.

It is understood that during the epidemic, the supply of sugar was once tight, and the "Snow Sand" brand came out to ensure supply, so that people who were quarantined at home in Hubei Province no longer had to worry about the "sugar jar."

After the epidemic, Hubei Salt Industry Group also plans to develop new products such as brown sugar, brown sugar, and yellow rock sugar in addition to white sugar. The salt and sugar channels overlap and rely on the salt industry’s complete distribution and distribution system to do a good job in the white sugar business. , launched the Hubei sugar brand.

Currently, there are 4 types of "Xuesha" brand small yellow rock sugar, 1 type of "Xuesha" brand yellow rock sugar powder, 1 type of "Xuesha" brand yellow ice icing sugar and 4 types of "Xuesha" brand singles. Crystal rock candy is now on the market.

Yellow rock sugar is made from black sugar cane from Chongzuo, Guangxi, and is boiled with pure distilled water in a boiler. It will crystallize naturally in 168 hours. Easy to store, low in calories, sweet but not greasy. The materials are carefully selected, pure and natural, and no pigments or flavors are added.

Traditional yellow rock sugar is mostly eaten in large pieces and is inconvenient to use. Hubei Salt Industry Group’s yellow rock sugar products are available in small grains, powdery and frosty products, which are more convenient to use. Nowadays, women like to use healthier rock sugar when stewing nourishing soups, making baked desserts, etc. However, they find it troublesome to beat it and cannot control the amount used, so this convenient and easy-to-melt product is becoming more and more popular. favored.

Powder and cream products are more creative rock sugar products targeted at young people. Powdered and frosted products are finer and melt easily, making them convenient for baking, making desserts, and soups.

The 4 "Snow Sand" brand single crystal rock sugars are selected from high-quality sugar cane in Guangxi. They are produced using modern technology through rigorous refining processes and perfect quality management monitoring. No chemical additives are added, and they are white. It is pure, has uniform particles, is dry and not easy to agglomerate.

Due to the franchise mechanism of more than 2,600 years, many people only know "salt" as "seasoning". 90% of people are unable to judge the quality, authenticity, and authenticity of "salt". "Salt" cannot be used correctly.

The salt franchise model is broken by the new method of "allowing cross-regional operations", which will inevitably set off the most intense competition stage in the industry. However, behind the dangers there are often opportunities, and there will inevitably be opportunities for the first group to get involved in the future. Enterprises here bring huge market space and industrial dividends.

The "salt industry reform" is under way, and 2020 has entered an important moment of market competition. The over 30 billion salt industry market is waiting to reopen a new model of future development, and Hubei Salt Industry Group is also waiting for the national update. What outstanding dealers and companies work together to win!

In addition, from August 24 to 26, 2020, Hubei Salt Industry Group Wuhan Co., Ltd. will bring a number of new products to the 2020 (3rd) China FMCG Conference, and also sincerely invites the majority of people across the country When dealer friends come to discuss cooperation, dealers who fill out the form will also have the opportunity to receive on-site tickets worth 999 yuan for the conference (limited to the first 10 dealers who fill out the form)!