Precautions for joining pubs:
1. Market research You need to know clearly how many pubs there are in the local area or your favorite area, how the business is, what are the good or bad reasons, and where are the pain points. Think these questions clearly, and you are the first step.
2. Location is very important. A successful pub must have a suitable location first. Remember, it is "appropriate", not how good it must be. If you want to be a Chinese pub, you need to be as close as possible to the Chinese architecture in the city to maximize the Chinese atmosphere. If you want to be a community bar, you need to find a densely populated community, which can maximize the number of passengers. If you are confident that you can eat through surgery, you don't have to choose a high-cost place.
3. Products are very important. Whisky bars are mainly whiskey, beer bars are mainly beer, and Xiangerma Jianghu Hall is mainly fruit wine, and the food with wine is also very important. You need to consider snacks with wine according to your main drink. For example, brewed beer is better matched with pickled cucumber, for example, green plum wine is better matched with hot salt water. If beer is the mainstay, you can directly find a local beer dealer of a certain brand. Generally speaking, beer dealers will be willing to distribute the first batch of goods (after the sale is completed). If the local brand with the highest sales volume is unwilling, it is definitely right to find the second and third place. You can deliver snacks every day through foreign cooperation (we can talk about it at the end of the month).
4. Price is very important. Price is an invisible wall that separates people with different spending power. When your price is displayed, it is clear who your consumers are. You need to choose your consumer groups according to your choices and products, then determine the profit rate of your products according to your consumer groups, and finally set the price by you. (Friendly suggestion) Chinese restaurants do not recommend high unit price, because the consumer groups of such restaurants are generally students. This kind of person has limited spending power and likes good quality and low price.
5. Decoration is very important. The pub is an emotional place, and decoration and music are the embodiment of emotion. The appearance of decoration is your choice+your product+your price, which constitutes your decoration style. Good decoration style is more conducive to taking photos, and sharing after customers take photos is the best way to spread the pub brand. (Very valuable)
6. Brands, if the budget is sufficient, joining is a direction, because the current pub brands are basically the whole store export model. You are only responsible for payment, saving time and worry. If the budget is not suitable for joining, don't jump into this pit. It is suggested to register a trademark and become a pub. The brand name is very important. You should think of a good name yourself. It is very important that a good name can save you 5% advertising expenses. Spend more time thinking about it. Before registration, the State Trademark Office inquired whether anyone was registered.