Trademarks first appeared in primitive tribal times. People would use some symbolic symbols to express their beliefs, such as they would use circles to express the infinity of the universe. When a trademark is used for commercial purposes, it is defined as the product of the development of commodity production and commodity exchange to a certain stage. With the continuous development of social productive forces and the continuous division of labor, commodity producers have begun to realize the importance of using marks on products, which not only allows consumers to identify the same goods, but also allows consumers to buy their expected products.

up to now, trademarks have played a very important role in commodity production and commodity exchange. Enterprises can distinguish the same goods through trademarks to facilitate consumers' choice and purchase; Secondly, trademarks are an effective tool for enterprises to enhance their market competitiveness. A well-known and reputable trademark will certainly enhance the strength of goods in the market competition and enhance the market competitiveness; As a part of an enterprise, a trademark is an important intangible asset of an enterprise.