Common traps in the trademark registration agency process include the following points:

1. Illegal agencies: Some illegal agencies pretend to be trademark registration agencies and use applicants to register trademarks. Unfamiliarity with the process leads to fraudulent behavior. Applicants should choose a legal and reputable trademark registration agency and verify its registration and qualifications.

2. High agency fees: Some unscrupulous agencies may charge high agency fees in various names, but do not actually provide effective agency services. Applicants should understand the reasonable range of agency fees when choosing an agency and avoid being induced by unreasonably high fees.

3. Opaque service content: Some agencies may not clearly stipulate specific service content in contracts or agreements, causing the applicant's expectations for agency services to be inconsistent with the actual services provided. Applicants should read carefully and ensure that the specific scope of services provided by the agency is clearly stated in the contract or agreement.

4. Risk of information leakage: Trademark registration involves the applicant’s business secrets and trademark-related information, and unscrupulous agencies may be at risk of information leakage. Applicants should choose an agency with good confidentiality measures and systems to ensure that the applicant’s business secrets are properly protected.

5. False promises and misleading promotions: Unscrupulous agencies may attract applicants through false promises and misleading promotions. For example, promise to register quickly, guarantee success, etc. Applicants should carefully evaluate the agency’s propaganda to avoid being misled by false promises.

In order to avoid the trap of trademark registration agents, applicants should choose a legitimate and reputable agency, and conduct sufficient investigation and consultation before selection to ensure that the agency can provide reliable services.

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