Hush Puppies. Hush Puppies uses the Basset Hound as its brand LOGO, which is based on its friendly, harmonious and cute shape, which more closely represents that Hush Puppies' casual series is everyone's most loyal friend. Mr. Jim Muir, the founder of the HushPuppies brand, once made a spiritual definition of the brand. He believed: "HushPuppies should be regarded as a family brand (Family Brand). It has no distinction between gender and age and belongs to the family. All casual clothing products. In 1958, Mr. Jim Muir, a salesman of the American WOLVERINE WORLDWIDE brand and the founder of the Hush Puppies brand, was looking for a product that could express comfort and nature and represent casual taste. When I had no idea about the name of a famous brand, I happened to be at a friend's dinner party and asked why the small corn balls on the table were called "Hush Puppies". At this time, the host said playfully: "It's because the corn balls are delicious and can be used. The barking puppy in the owner's house stopped making noise. ", coincidentally, traditionally "barking puppy" often metaphors the painful feet caused by wearing uncomfortable shoes. Mr. Jim Muir immediately had an idea and applied this idea to comfortable casual shoes, and further applied it to For all comfortable leisure products, "Hush Puppies" also metaphorically solved consumers' dissatisfaction with the products on the market at that time. Since then, Hush Puppies has become a brand synonymous with comfort, leisure, and fashion. Jim Muir) chose the Basset Hound as his brand LOGO because of its friendly, harmonious and cute shape, which more closely represents that HushPuppies’ casual series is everyone’s most loyal friend.