Dangshan, known as the "Pear City", has a cultivated land area of ??50,000 hectares, a total population of 930,000, rich products and developed transportation. It is an open area approved by the State Council.
Over the years, the county has taken advantage of the unique natural conditions of the old Yellow River to vigorously develop economic fruit forests with high technological content and good economic benefits. In particular, the planting area of ??Dangshan Suli, the county’s flagship product, has grown rapidly. , the output has increased year by year, and now the planting area of ??Dangshan Suli has reached 30,000 hectares, with an output of 700 million kilograms.
How to use regional advantages, technological advantages, scale advantages and brand advantages to build an aircraft carrier for the fruit industry and continuously overcome the invasion of various storms in the market economy?
Successive party committees and governments of Dangshan County have always insisted on implementing the famous brand strategy, developing fruit production, and increasing farmers’ income as the center of rural economic work, which has promoted Dangshan Suli’s unique taste, excellent quality and continuous The brand advantage of Casting is unique in the national fruit market.
The popularity of Dangshan Su Pear across the country stems from its own natural advantages.
Dangshan Su Pear belongs to the white pear strain, which is a natural hybrid variety of white pear and sand pear. It matures in early to mid-September in the Gregorian calendar. The fruit is huge, with an average fruit weight of 0.15-0.3 kg. The peel is light yellow and the flesh is white. Like jade, it is crispy and refreshing, as thick and sweet as dense, and the skin is thin and juicy. It breaks with a finger, is crispy in the mouth, and has no residue when it falls. Therefore, it has been said since ancient times that "Dangshan pear has a thin skin and cannot be found if it falls on the ground." Song, Dangshan Su pear has extremely high nutritional value and is rich in sugar, various amino acids, vitamins and minerals necessary for the human body. Dangshan Su Pear also has high medical value. Li Shizhen recorded in "Compendium of Materia Medica" that "there are many varieties of pears, all of which are top-grade and can cure diseases." He also clearly pointed out that pears can "moisten the lungs and cool the heart, eliminate phlegm and reduce fire, The clinical experience of modern Chinese medicine believes that "raw pears can clear the heat of the six internal organs, and cooked foods can nourish the yin of the five internal organs." It can treat dry throat, sore throat, hoarseness, and excessive phlegm caused by tuberculosis, bronchitis, and upper respiratory tract infections. It is effective for constipation, etc.
If the edible and medicinal value is the internal reason for the excellent quality of Dangshan Su Pear, then the unique climate and soil conditions of the old Yellow River are the external factor for the excellent quality of Dangshan Su Pear.
Dangshan has a warm temperate semi-humid monsoon climate, with mild climate, moderate rainfall, long frost-free period and obvious monsoon climate. There is abundant rainfall in summer, with light, heat and rain in the same season, which is conducive to the growth of fruits. In autumn, there is sufficient sunlight, warm days and cool nights, and large temperature differences, which is conducive to the increase in fruit sugar content.
Dangshan Mountain is located on the old course of the Yellow River. The most typical soils are sandy soil and soaked sandy soil. The soil deposited by this kind of river water is fine and loose, which is very conducive to the growth and development of the root system of Su pear. This is one of the reasons why Dangshan Su pear is crisp, sweet, thin and juicy. In the early years, there was a story about the Dangshan pear "returning to its natal family", which is the best proof that it "married" to another place and was not acclimated to the climate and had to return home.
What makes Dangshan Su Li most attached to this homeland is the cultivation and storage techniques that Lidu people have gradually formed through countless repeated practices and explorations during their long-term Su pear cultivation practice, including A complete set of scientific seedling breeding, pruning and shaping, soil and fertilizer management, water-saving irrigation, artificial pollination, pest control technology, etc., especially artificial pollination technology, is a unique invention and creation of the people of Dangshan. Artificial pollination has also become a unique scenery during the pear flowering season.
In order to solve the problem of preserving and storing crisp pears, Dangshan fruit experts, after five years of exploration, developed the "semi-underground natural ventilation kiln" in the early 1980s, which completely solved the problem of crisp pears. Storage and preservation issues, and passed the provincial appraisal and won the third prize of the National Science and Technology Progress Award. The promotion and application of this technology has extended the sales time and stabilized the price of crisp pears, allowing people to eat Dangshan crisp pears all year round. The economic and social benefits are very significant. So far, Dangshan County has built nearly 20,000 fruit kilns of various types.
As the saying goes, "Only on a large scale can industrialization be achieved." The huge scale of Dangshan pear planting is a necessary condition for industrial development.
Since 1955, state-owned farms such as provincial orchards, county horticulture farms, market horticulture farms, and fruit science institutes have been built along the old path of the Yellow River in Dangshan, vigorously breeding fruit seedlings and expanding the production of pear. The planting area has led to the rapid development of crisp pear production. Especially since the reform and opening up, farmers have set off an upsurge in planting pear trees in contracted fields, which has unprecedentedly expanded the scale of crisp pear planting. All nineteen towns and villages in the county have planted pear trees. Pear trees of varying sizes have formed the largest contiguous orchard in the country and even the world. The output of Dangshan Su pear has also firmly ranked first in the country.
In recent years, the production, sales and processing of pear have also led to the development of some related industries: carton factory, coated paper factory, tape factory, fruit canned factory, pear juice processing factory, etc. The county has also built the country's largest pear wholesale market along the Sanyi O National Highway. An industrialization chain with a virtuous cycle of farmers, bases and markets driven by leading enterprises and sales experts is taking shape.
The construction of ecological counties has brought good development opportunities to the production of Dangshan pear. Resources, environment, and population are prominent issues facing the world today. For large agricultural counties that mainly produce fruit, only by building an ecological county can the economy, society, and ecology be coordinated and unified, and thus embark on a path of sustainable development. track. To this end, Dangshan made a decisive strategic decision to ecologically enrich the people and rejuvenate the county, and seized the opportunity to promptly declare and carry out the construction of provincial-level ecological agriculture and national-level ecological demonstration zones. Now, the county has built two horizontal ecological economic belts and three ecological economic zones, successfully passed the national acceptance, and incorporated the production of 30,000 hectares of Dangshan pear into the development of pollution-free ecological agriculture. In the ecological demonstration park, vigorously The promotion of fruit intergeneration technology and the application of high-tech biopesticides, rare earth compound fertilizers, active bacterial organic fertilizers, etc. have greatly improved the quality of Suli. The construction of an ecological county has laid the foundation for Dangshan Suli to become a pollution-free green food and go abroad.
The use of the Suli registered trademark and the formulation of production standardization have given two "golden wings" to the take-off of Dangshan fruit industry.
It is understood that the Dangshan Suli registration certification trademark is the only Suli registered trademark in the country approved by the State Administration for Industry and Commerce, and is now in use. This has created a good foundation for Dangshan Suli to enter supermarkets and even export. The conditions also provide legal arms for protecting famous brands and cracking down on counterfeiting in accordance with the law.
The standardization project of Dangshan Suli has also entered the implementation stage. This project is divided into nine series of standards including seedling cultivation, pruning and shaping, flower and fruit thinning, and pest and disease control. The project was completed in 199 It passed the national acceptance at the end of 2009, which provides a scientific basis for the standardization of Su pear production.
The intensive management advantages of the four major state-owned farms are a strong support for the implementation of Suli famous brand strategy.
Dangshan Horticulture Farm has a pear orchard area of ??about 700 hectares, most of which are old trees more than 40 years old, with a total output of 15 million kilograms. The majority of employees have a complete set of skilled cultivation and management techniques. In recent years, they have provided Implementing the famous brand strategy, they created the "Dangyuan brand" Dangshan Suli. In production management, the farm adheres to the "Five Unifications", that is, unified purchase and use of production materials; unified pest and disease monitoring; unified technical guidance; unified fertilization; and unified sales specifications and standards. The "Dangyuan Brand" crisp pears they produce have many It has been rated as a provincial and ministerial-level high-quality product for several times, and was rated as a "green food" by the Ministry of Agriculture in 1996. In 1998, it was awarded the title of "Chinese Famous Fruit" in Dongguan, Guangdong.
Dangshan Orchard Farm and Sanyuan Group have also created famous crisp pear brands such as "Jade Brand" and "Sanyuan Brand" respectively, plus the "Xiaoyu Brand" founded by Dong Xiaoyu, a major salesman. The production area of ??the four famous brands will reach one-fifth of the area of ??Suli. Last year, these four famous brands attacked from all sides and blossomed from the north to the south, which further consolidated the reputation of Dangshan Suli in the country.
In order to do a good job in fruit sales this year, the Dangshan County Party Committee and County Government planned in advance and decided to implement a five-pronged marketing strategy to develop the fruit market. First, rely on leading enterprises to develop the market and give full play to the county horticulture farms and provincial The orchard farm and the county fruit science institute play a leading role in driving the development with strong technical force, high-quality fruits and great market potential. The second is to develop the market relying on large individual sales households. The third is to develop markets relying on overseas offices. The fourth is to develop the market relying on the team of farmer brokers. Fifth, we relied on county-level agencies to develop markets and established and improved green channels for fruit transportation and marketing.
In terms of research on improving the quality of pear, Dangshan people have been thinking hard. In addition to continuing to increase the promotion of bagging technology, the scientific researchers of Dangshan Orchard Farm have successfully produced after more than three years of research and testing. Selenium-enriched pears, a green food with health-care functions, were generally favored in the Guangzhou and Beijing markets last year, and the price was more than eight times that of ordinary pears. Agricultural technology experts from Nanmen Town, Dangshan Mountain successfully experimented with bottled crisp pears. This kind of bottled crisp pears is characterized by yellow, white, crisp, and sparse spots. It is beautiful and delicious. It is both ornamental and edible. It has a beautiful and elegant appearance. Packaging and excellent intrinsic quality have made it a pollution-free green food that is popular in the market. The continuous integration of these high technologies has created new avenues for the further development of Dangshan Suli, allowing people to see the bright future of the development of Dangshan Suli.