There are many large enterprises in China, with a wide range of business and many subsidiaries. Whether famous or not, most of them have their own representative characteristics, that is, trademarks. Moreover, companies in China often go to court because of trademark issues, which is precisely the reason. Because our country has formulated strict laws and regulations, which have clear constraints on trademarks. If you want to use the trademark all the time, you must follow the relevant regulations to extend the use period of your trademark.
First, it's expired, of course it can't be used.
We all know that it takes a lot of time and energy to register a trademark, from design to application for registration. So before you register a trademark, you must search in advance to find out whether your trademark has been registered. Generally speaking, when applying for a trademark, a large enterprise has its own trademark application department and does not need to entrust other companies to do it. If some small companies do not have this ability, they can entrust a trademark agency to handle it. Moreover, the service life of the trademark is only 10 years. When the trademark expires, if the company does not want to renew the trademark, then it cannot use the trademark. Because many people will use this gap to apply for trademarks, if the original company does not apply in time, it is very likely that their trademarks will be registered by others, thus losing control over the trademarks.
Second, how to renew the trademark?
Trademark renewal is not difficult-* * there are two ways. 1 is handled by the company in person at the Beijing Trademark Office, and the second way is to entrust a trademark agency to handle it. Because the trademark is valid for 10 years, it needs to be renewed one year before its expiration. Major companies must remember the time of trademark use and renew their trademarks in time. Moreover, after the successful renewal of the trademark, the certificate will not be reissued, but the renewal certificate will be given. Many established enterprises have many renewal certificates, which prove that their enterprises have a long history.