Nowadays, both sellers and buyers on Taobao Mall attach great importance to the protection of their own rights, and the rights of Taobao merchants are mainly reflected in trademark rights and other aspects. Today, the editor will introduce to you, abuse I hope this action on trademark rights will help everyone. How do Taobao merchants view trademark abuse?

1. What is trademark abuse?

It refers to the improper use of other people’s trademark rights in the product information released by the seller or the store name and domain name used.

If the main image and attributes of the product show Brand A, but Brand B is used in the title, the trademark owner of Brand B can initiate a trademark abuse complaint.

2. Taobao trademark abuse violations

(1) The product title, description or picture points to a successfully registered brand, and any other brand appears in the product attributes

(2) Titles, descriptions, attributes or pictures point to two or more successfully registered brands

(3) Titles, attributes, descriptions or pictures point to a similar brand of a successfully registered brand

3. What are the penalties for being complained of trademark abuse and violation?

Trademark abuse and violation is an improper use of the rights of others, and 2 points will be deducted each time; if the case is serious, 6 points will be deducted each time, and the case is serious three or more times. 48 points will be deducted each time; if the circumstances are particularly serious, it will be regarded as a serious violation and 48 points will be deducted each time.

Depending on the severity of the situation, the platform will also take measures such as sealing accounts, closing stores, supervising stores, restricting shipments, and restricting the release of products.

4. I have been complained about trademark abuse and was punished for violating regulations. How do I appeal? After the merchant is punished, go to the Seller Center - Physical Examination Center - Violation Records - After you find the corresponding violation record for the violation you are handling, click in the details Appeal button to enter the appeal page to appeal. What are the consequences that merchants need to pay attention to if Taobao stores operate illegally?

1. Injury 1. The weight decreases and is difficult to recover

You must know that if a single product violates the rules when opening a Taobao store, the single product is likely to be removed from the shelves. Even if it is re-listed, the single product will be removed from the shelves. The product's transaction records, reviews, etc. are all gone, and the original weight is also gone. Moreover, you can't open a through train or find Taobao customers to promote it. This single product is basically useless. Especially for a hit product that you have worked so hard to build, suddenly something goes against the rules, and you return to before liberation overnight, and everything is gone. Moreover, after illegal downgrades, the weight recovery is very small, which seriously affects the opening of Taobao stores.

2. Injury 2. Serious impact on the overall quality score of the store

If Taobao violates regulations when opening a store, one factor that will definitely be affected is the overall quality score of the store. Because as Taobao focuses on the goal of "small but beautiful", the overall quality score of the store is becoming more and more important in the factors that affect the ranking of products, and the advantage of illegal rights reduction is one of the factors that affects the overall quality score of the store, so if you If there is a violation, the overall quality score of the store will drop, thus affecting the ranking of the store's products.

3. Damage 3: Data indicators are affected and search rankings decline

When opening a store on Taobao, data is very important. Why? Because the Taobao search engine ranks based on data! We all know that if the title keywords are well set, it can increase some weight for the product, improve the ranking, and bring exposure, so many sellers abuse keywords to improve the ranking. Weight, make good data; unexpectedly, the weight dropped, and the data became worse. Another category is to secretly exchange treasures. This violation also has a huge impact on the data.

4. Injury 4: The store label is disrupted, and traffic and conversions are lost

Let’s use the above-mentioned violation of secretly exchanging treasures to explain this harm to everyone. Some sellers first accumulate sales of products with low prices and poor quality, and then increase the price to high-quality products. But when low-price products accumulate sales, Taobao has considered the "low-income" crowd label to be your store label, and will give priority to low-income people when matching traffic, but the price is not acceptable to them. In the end, because the crowd tags don’t match, you won’t get much traffic and conversions, resulting in confusing data.