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How did the previous domestic shoes come back to life and "rejuvenate" to become a fashion brand in China?
With the deepening of internationalization, many domestic shoes have been defeated by the comparison of foreign shoes, but many brands of shoes are still classic. These domestic shoes are not only cheap, but also constantly studied and changed in design, and the design has become more and more beautiful and fashionable, which has won a sigh of relief for domestic products and even sold well abroad.

The brand "Leap" originated from Shanghai Dafu Rubber Factory. Initially, it mainly produced overshoes and running shoes named "Hu Da". 90' s style and versatile ability can stand the test of time; Super soft and comfortable, wearing on one foot is like stepping on a cloud; Overseas fashion vane, tide explosion at home and abroad. 60-year-old classic, retro, the most fashionable little white shoes.

Li Ning, originally a sports brand, has become more and more eye-catching in the past two years, and even boarded New York Fashion Week and Paris Fashion Week on 20 18. It can be said that the rise of Li Ning directly affected the status of the national tide in the hearts of Chinese people, which also made more people choose "Made in China". China's attitude "China Li Ning" became the explosive product of fashion week catwalk.

Warrior is probably the oldest sports shoe in China. Established in 1927. Maybe your grandmother, your mother and yourself have worn it every generation. Red and white pull back is its most classic style and the most beautiful. Among them, WB- 1 is the most popular, and classic red and white color schemes like Big Cousin, Yang Mi and Wu Yifan have feet.

On the road of transforming old domestic products into fashion brands, design is an unavoidable step, and fashionable design can conquer young consumers. However, the old brands of domestic products often lag behind others in following the international trend. Now many domestic brands, including Huili and Li Ning, are increasing their design investment and upgrading their products by cooperating with external design teams.