First of all, the nature of trademarks is different.

Fenjiu and Xinghua Village Liquor belong to Shanxi Xinghua Village Fenjiu Group Co., Ltd., but "Xinghua Village" is a well-known brand in China. Shanxi Fenjiu is one of the four famous wines in China. 1952 The four national famous wines selected at the 1 wine tasting were Kweichow Moutai, Shanxi Fenjiu, Sichuan Luzhou Qujiu and Shaanxi xifeng liquor.

Second, trademarks are different.

The trademark of Fenjiu is seal script. The trademark of Xinghua village wine adopts petal shape, which is the pinyin of Xinghua village.

Introduction of Xinghua Village Wine:

The wine culture in Xinghua Village has a long history, and it has the same roots as Huaxia civilization, Yellow River civilization and Shanxi merchant culture. Fenjiu is a proud son from Xinghua Village, which has a 6,000-year-old wine-making culture and gave birth to Fenjiu. "Xinghua Village Wine" and "Fenjiu" also have profound cultural heritage, excellent flavor quality and independent brand structure. The brewing process is the same, but the brands are different. ?

The brand value of China well-known trademark "Xinghua Village" is1772.8 billion yuan (20 14), and "Xinghua Village" is the most valuable brand asset of Fenjiu Group. Before the trademarks of Fenjiu and Zhuyeqing were approved for registration, Fenjiu and Zhuyeqing both used Xinghua Village as trademarks.

After the above two trademarks are registered, Fenjiu is used for Fenjiu, Zhuyeqing is used for Zhuyeqing, and Xinghua Village is used for Xinghua Village.