In 1978, one of the beers exported to Hong Kong by Tsingtao Brewery was found to contain a hairbrush. Such a thing happened to the famous Tsingtao Beer! This incident quickly alarmed senior central leaders through Xinhua News Agency. Comrade Li Xiannian, then Vice Chairman of the Central Committee of the Communist Party of China, issued an instruction on October 27: "The quality of Tsingtao Beer has declined so much and has not been improved for a long time. After reading this internal reference sample, it is really infuriating. It is recommended that Tsingtao Brewery cease production and rectify "We must make corrections within a deadline." Another central leader also instructed: "In the future, we will emphasize product quality and it should be effective next year. Tsingtao Brewery invested 12 million yuan, but the quality has not improved. The Ministry of Light Industry sent people to make improvements within a deadline." On the 30th, Comrade Kang Shien, then Vice Premier of the State Council, gave instructions: "Send a powerful working group to inspect and seriously solve the problems in the factory. The quality and reputation of Tsingtao Beer must be restored."
"The Brushing Incident "The occurrence is not accidental.
Tsingtao Brewery is an old enterprise with a long history. After the founding of the People's Republic of China, although the state continued to invest, it was all in order to expand the scale of production in basic construction, and it was known as "Grandpa Motor" and "Grandma Saccharification Pot" " is an 1898 product brought by the Germans from Europe when the factory was built in 1903. The "Yatsuta" label machine and bottle washing machine shipped by the Japanese in the 1930s are still running. Sometimes three shifts of production cannot complete two. class tasks. More importantly, the impact of the "Cultural Revolution" on enterprises and production was disastrous, destroying all the rules and regulations established over the years, causing quality to decline and accidents to continue. In June 1974, a welder caused a fire while welding pipes, burning more than 10,000 new sacks, causing a pot of wort to be scrapped; in June 1976, due to the decline in beer quality, an explosion occurred after packaging, and the stock in Shenzhen Among the more than 40,000 boxes of beer, more than 20,000 boxes exploded...
On November 23, 1978, the Central Inspection Team, the Provincial Light Industry Bureau, the Municipal Economic Commission, the Municipal Light Industry Bureau, The municipal party committee's factory-based working group held a meeting at Qingdao Brewery to convey the instructions of Vice Chairman Li Xiannian and Vice Premier Kang Shien and study rectification measures. On December 10, the factory began to suspend production for rectification (from these times, we can see how slow the pace of social life in our country was at that time, and how difficult it was to correct chaos). On January 8, 1979, Vice Premier Kang Shien learned of the situation and issued instructions: "I agree with the working group's opinion. The problem is to carry out the rectification work to the end and complete it thoroughly on time."
In the State Economic Commission With the care of the Ministry of Light Industry, the Ministry of Light Industry and the provincial and municipal governments, and under the direct leadership of the central, provincial and municipal joint working groups, Tsingtao Brewery made serious rectifications, adjusted the factory leadership team, and also pragmatically provided services to those who suffered unfair treatment during the "Cultural Revolution" More than 150 people were rehabilitated, 24 technicians who had been sidelined were reinstated, 3 technicians and 3 assistant technicians were promoted, and 19 veteran workers were reinstated as team leaders.
After four months of production suspension and rectification, the company's production and management have been significantly improved. After careful verification, the Ministry of Light Industry and the provincial and municipal joint acceptance teams concluded that the rectification of Qingdao Brewery had reached the standard and approved the resumption of normal production starting from April 10, 1979. In May, 2,383 tons of beer were planned to be exported, and 2,391 tons were actually completed. 51 batches were bottled, with a high-grade product rate of 98.98%. The color of the beer tends to be consistent, the taste is basically the same, and the appearance quality has also been significantly improved. The export market has received good feedback from the Hong Kong market. Later, the Ministry of Light Industry notified the whole country of its praise.
The "Brush Incident" is a shame for Tsingtao Brewery! The factory party committee decided to regard April 10th, the day when production resumes, as the "Quality Improvement Day" and hold an event every year to keep the alarm bells ringing!
It can be said that the suspension of production and rectification saved Tsingtao Brewery and rejuvenated this old brand with a high reputation in the market. In September 1979, at the Third National Wine Appraisal Conference, Tsingtao Beer was rated as a national famous wine and won a certificate from the Ministry of Light Industry. In September of the same year, at the second national "Quality Month" radio and television conference, Tsingtao Beer won the Silver Medal of the National Quality Product Award issued by the State Economic Commission. On April 1, 1980, the State Administration for Industry and Commerce issued a National Famous Trademark Certificate: "Tsingtao Brewery, the Tsingtao brand beer produced by your factory is of excellent quality. This trademark enjoys good reputation in the market. It is specially awarded the title of National Famous Trademark and issued This certificate." In September of the same year, he won the National Gold Medal in the third national "Quality Month" activity.
After the "Brush Incident", the principle of "quality is the life of the enterprise" was integrated into all cadres and workers of Tsingtao Brewery. One hundred minus one does not equal ninety-nine, but equals zero! Quality-oriented has become an eternal theme. The principle of "high quality, precision, strictness and meticulousness" is rooted in the hearts of every employee.
Since then, the quality of Tsingtao Beer has maintained a high level of stability, winning awards at home and abroad. In April 1985, the fourth national wine evaluation meeting was held, and Tsingtao Beer was once again rated as a national famous wine. In the same year, at the National Quality Food Gold and Silver Medal Award Ceremony, Tsingtao Beer once again won the National Gold Medal. In September 1991, the first batch of "China's Well-known Trademarks" were selected and "Qingdao Brand" beer ranked third among the 10 well-known trademarks! In the international market, Tsingtao Beer's reputation is getting higher and higher. In 1981 and 1985, it won the championship twice at the International Wine Competition held in Washington, USA. In 1987, it ranked first in the International Beer Competition held in Jackson, Mississippi, USA. In 1991, it won the first prize at the International Wine Competition held in Brussels, Belgium. Gold Medal, and won the highest honor award at the International Beverage Expo in Singapore in 1993.
I am from Qingdao. If you have any questions about the history of Qingdao, you can ask me at any time