The Jinan Spring Water Festival logo uses traditional water patterns to form the cursive character "spring"; the three intertwined vortices represent the harmony and unity between heaven, earth and man; the logo resembles a handprint The effect of the pattern represents the simplicity and integrity of Jinan people and is full of humanistic color.

The ink effect highlights the beauty of Quancheng’s cultural temperament; the colors are blue, green, and red, representing the blue sky, green willows, and lotus flowers in Quancheng respectively. The overall concept of the logo is unique, the form is malleable, and it profoundly conveys the cultural connotation of Beautiful Spring City.

The mascot of the Jinan Spring Water Festival

Jinan is famous for its springs. The "Colorful Baby" is based on the water droplets representing the spring. Its smiling expression and open arms express the people of the spring city. The warm hospitality and running posture reflect the joyful and positive atmosphere of the Spring Water Festival. The idea of ??"colorful" comes from the gorgeous sight of water droplets refracted by sunlight.

At the same time, "Colorful Baby" also incorporates deeper cultural connotations. The color of the rainbow also implies the rich and colorful cultural life of Jinan people, and the image of water droplets is like a seed about to sprout, representing life and vitality.