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Company History of Guilin Tianhe Pharmaceutical Co., Ltd.

A gentleman should stick to his roots, and the Tao will be born from his roots. The 55-year development history of Tianhe is the process of Tianhe pursuing its roots. Main business focus, technological innovation, brand building, industrial extension, and international journey are all reflections of Tianhe's spirit of continuous improvement. In 1952, the collective enterprise "Zili Medical Cotton Factory" was established in the form of cooperation. In 1959, it was renamed "Guilin Dressing Factory" and turned into a state-owned enterprise. In 1971, it was renamed "Guilin Sanitary Materials Factory". In 1982, it was renamed "Guilin No. 4 Pharmaceutical" Factory" In 1984, the current leadership team took office and began to implement the first intensification of product structure. In 1985, Band-Aid hemostatic ointment was successfully developed. In 1992, the Sino-Australian joint venture Guilin Yiwei Pharmaceutical Co., Ltd. was established to break through the "First Five-Year Plan" product innovation - Tianhe transformation (from sanitary materials to modern plasters). In 1993, the company successfully Tianhe Brand Gutong Patch was introduced to the market in 1994 and renamed "Guilin Tianhe Pharmaceutical Factory". In 1995, in the "National Health Materials Quality Survey" hosted by the Policy and Regulations Department of the State Administration of Medicine, Tianhe Brand Gutong was Patch, Tianhe brand Zhuifeng ointment, Tianhe band-aid, Tianhe brand Shangshi analgesic ointment, and absorbent cotton were rated as quality recommended products by users, and Tianhe brand Zhuifeng ointment was rated as a national protected traditional Chinese medicine variety. In 1997, "Tianhe Gutong Marketing Planning Project" won the AME (Marketing Effectiveness Award) Silver Award at the world-famous "New York Advertising Festival". "Tianhe Gutong Patch" won the second prize of the Autonomous Region's Scientific and Technological Progress Award, created five national firsts, and became a national Class III new drug. "Tianhe brand Zhuifeng ointment" was rated as a national protected traditional Chinese medicine variety. The CI project with the theme of "Chasing the Sun Project" was fully introduced, and the corporate philosophy of "Unity of Nature and Man, Harmony and Honesty" was established. The Tianhe Xicheng Branch Factory was completed and put into operation. "Second Five-Year Plan" brand breakthrough - rising from a regional brand to a nationally renowned brand In 1998, it was renamed Guilin Tianhe Pharmaceutical Co., Ltd. and completed the joint-stock reform. "Tianhe Gutong Patch" was rated as a national new drug by the Ministry of Health. In 1999, the dissemination of "Zhao Lirong Tells the Truth" increased consumer recognition and preference; the increase in CCTV exposure and the increase in exposure frequency effectively maintained the brand's popularity. In 2000, the "Crystal Man" series of technology-incarnated integrated communications shaped the brand's personality (i.e., brand differences), enriched and extended brand associations, and maintained the potential of the No. 1 brand. The slogan "Early on, early on, easy" convinced consumers This product has always adhered to the innovative technology and the proposition of "high quality and affordable price". In 2001, the National Development and Reform Commission approved Tianhe to undertake the "High-tech Industrialization Demonstration Project of Annual Production of 500 Million Tablets of New Matrix Traditional Chinese Medicine Plasters" and included the project in the 2001 National High-tech Industry Development Project Plan. Chairman Tan Guifa won the "National May Day Labor Medal". In 2002, Tianhe Pharmaceutical won the "National May Day Labor Award", marking the 50th anniversary of Tianhe's birth. At the same time, it was officially renamed "Guilin Tianhe Pharmaceutical Co., Ltd.". Tong Xiangling, an older generation artist who played Yang Zirong in "Take Tiger Mountain by Wisdom", became Tianhe's new brand spokesperson. The "Chorus" commercial film allows Tianhe Gutong Ointment to continue to sing all over the country. "Third Five-Year Plan" - Second Innovation of Science and Technology In 2003, Tianhe Pharmaceutical's "High-tech Industrialization Demonstration Project with an Annual Production of 500 Million Tablets of New Matrix Traditional Chinese Medicine Plasters" was completed and put into operation. PIB bone patch was successfully developed and successfully launched in Shanghai, Guangzhou, Beijing and other places. Tianhe Gutong Patch has passed the OTC over-the-counter drug certification in the United States, becoming the only product in the Chinese patch industry to enter the United States as a drug. Guilin Tianhe Pharmaceutical Biotechnology Co., Ltd. was established. Tianhe Pharmaceutical has passed GMP certification. In 2004, Tianhe Pharmaceutical Company (commercial) was approved to enter the pharmaceutical distribution field. Guilin Tianhe Pharmaceutical Yiwei Co., Ltd. passed GMP certification. In 2005, a series of products (tablets, aerosols, capsules, ointments) with the Gutong brand as the core were developed. In 2006, Tianhe won the honor of "China's Well-known Trademark".

In 2008, Tianhe will enter a new "Fourth Five-Year Plan" stage of development and take-off. Tianhe will continue to innovate its business philosophy and join hands with the government to jointly commit to the great cause of public life and health. Join hands with technology research and development partners to innovate and develop new products. The ointment products join hands with domestic pharmaceutical business and terminal partners to promote the sustainable development of Tianhe's new and old products. Together with international pharmaceutical agent partners, we promote the rapid development of Chinese traditional medicine in the international market and achieve sustainable glory. Continuously create new "firsts" in the industry!