Volvo started with the production of cars, and the founders were Swedish gustaf larson and assar gabrielsson [7]? Originally, they all served the well-known Swedish ball bearing manufacturing.
In SKF factory, Larsson is an engineer, and Gabrielson is the international marketing manager of economics. Because of their foresight and passion for cars, they cooperated with each other and successfully persuaded SKF's board of directors to borrow the company's factory in Toslanda in September 1925 to assemble test cars. In August 1926, they were authorized to officially start mass production of new cars. Volvo's first product is Volvo &; April 1927 went on the market. OumlV4 convertible.
Due to excellent sales performance and growing scale, Volvo officially left its parent company SKF in 1935 and continued to operate independently for Volvo. Until 1998, Volvo Cars always belonged to Volvo Company (Volvo [6]? ), the company is not only a passenger car, but also a world-renowned commercial vehicle manufacturer. Its products also include aerospace, aviation equipment and various machinery.
symbolic meaning
19 15 In June, the name "Volvo" first appeared on a ball bearing of SKF and was officially registered as a trademark in the Swedish Royal Patent and Trademark Registration Office. Since that day, every group of ball bearings and roller bearings for automobiles produced by SKF Company have been marked with a brand-new Volvo logo. In Latin, "Volvere" is the infinitive of the verb "roll". For example, a pistol with wheels is called a revolver. When using the singular form of the first person, the verb "Volvo" becomes "Volvo", and "I roll" means "I go forward bravely". So Volvo means "rolling forward". Now the Chinese name is "Volvo", and there used to be the Chinese name of "Regal".
Volvo logo consists of three parts: the circle in the first part represents Mars, the god of war in ancient Roman mythology, which is an ancient chemical symbol of iron-a circle with an arrow pointing obliquely to the upper right corner. In western civilization, this is the oldest and most common trademark. It originated in the Roman Empire and is a symbol of three different concepts: Mars, Roman God of War and masculinity, thus reflecting the original origin between Mars and iron used to make most weapons at that time. Because of this, this symbol has long been regarded as a symbol of the steel industry by countries all over the world, including Sweden. The reason why the brand logo representing iron is used in cars is to remind people of the Swedish steel industry with a glorious tradition, which is as powerful as steel.
The second part is the diagonal, which is the diagonal ribbon on the radiator inclined from the upper left to the lower right. This ribbon was originally set up for technical reasons to fix the mythical symbol of Mars on the grid. Later, it gradually evolved into a decorative symbol and became the most obvious symbol of Volvo cars.
The third part is the registered trademark of Volvo, which is in ancient Egyptian font.
Group China
Volvo Group 1994[8]? The first China office was established in Beijing in [9]? . All business areas and service departments of the Group have entered China, covering 22 provinces, municipalities and autonomous regions, and the number of employees in China District is about 6,000. China has become the only "local" market with all the businesses of the group after the Swedish headquarters.
The development of Volvo Group in China can be divided into two stages: the strategic layout in the first decade and the vigorous development in the second decade. China market has become the third largest independent market of Volvo Group in the world, with annual net sales of 201/kloc-0 of 24 billion RMB, accounting for 7.4% of the Group's global sales. After 20 years of efforts and development in the China market, Volvo brand has been deeply rooted in China, and has accumulated more than 300 distribution partners, providing perfect and comprehensive solutions to create maximum customer value.
According to the overall development strategy of the Group, Volvo Group is developing healthily in China, working with its sub-brands to segment the market, approaching the China market deeply, and meeting the growing development needs of China customers with multi-brand strategy and continuous technological innovation.
The group's truck business is in China. In addition to providing European-quality Volvo and Renault brand heavy trucks, Dongfeng Group and Volvo Group hold 55% and 45% shares respectively, and set up a new Dongfeng Commercial Vehicle Company, registered in Shiyan and headquartered in Shiyan, which will develop, produce and sell Dongfeng brand cars. Products cover medium and heavy trucks, buses, special vehicles and chassis, engines, gearboxes, etc. The new Dongfeng Commercial Vehicle Company will continuously upgrade the product platform of medium and heavy commercial vehicles, comprehensively enhance the product planning and R&D capabilities of Dongfeng Commercial Vehicle, build a world-class advanced commercial vehicle technology center and product planning system, and build an overseas manufacturing system and overseas sales base to meet overseas strategic needs.
In the field of construction machinery, Volvo has established a wholly-owned enterprise in Shanghai. In 2007, Volvo Construction Equipment Company became the largest foreign-funded construction machinery enterprise in China by investing in China Gong Lin Construction Machinery Co., Ltd. (Gong Lin, Shandong). With the dual-brand strategy of "Volvo" and "Shandong Gong Lin", we will seize the opportunity in the construction machinery market in China and occupy a leading position in the loader and excavator market.
20 1 1 Volvo Car China R&D Center was established in February [10]? , located in China automobile industry cluster [1 1]? Jiading District, Shanghai [10]? . The center is positioned as a part of global R&D [12]? , responsible for the development and commissioning of vehicle and engine projects [13]? . Constantly contribute more forward-looking technological development achievements to ensure the technological leadership of global research and development; At the same time, it also bears part of the responsibility for Volvo's global development. [6]?
Volvo's first gasoline plug-in hybrid vehicle S60L PHEV[ 14]? Put on the market [15]? And become the first domestic luxury new energy vehicle in China market [16]? . China R&D Center introduced Volvo SENSUS interconnected intelligent system to China market. [ 17]?
In 20 12, Volvo Construction Equipment signed a memorandum with Pudong New Area in Shanghai to establish a regional headquarters in China, and set Shanghai as the regional headquarters of Volvo Construction Equipment to optimize the investment structure of Volvo Construction Equipment in China. Through Volvo Construction Equipment Jinan R&D Center, we will develop complete machines, assemblies and spare parts products suitable for emerging markets. Promote the development and upgrading of Volvo's construction equipment strategy in China.
Since the 1990s, Volvo Group has established bus joint ventures in Shanghai and Xi 'an respectively, producing and selling city buses and buses of "Shenwo" and "Siwo" brands, which are deeply loved by users for their high quality and safety performance. During the 20 10 Shanghai World Expo, Shenwo Bus Green Energy Bus has become very famous overseas. Volvo and Shanghai Automotive Group have started to cooperate on green energy.
Volvo Punta has built an industrial and marine engine production base in Shanghai Lingang, and more than 60% of yacht engines in Asia come from Punta China. In the next three years, Volvo Punta plans to invest 500 million yuan in China to strengthen the research and development of yacht engines.
Volvo Financial Services Company is the only company in China engaged in financial services in the commercial transportation industry, providing excellent financing and leasing services for Volvo brand users.
In addition, Volvo Information Technology has a technical center of nearly 200 people in Tianjin, providing front-end services for industrial information technology applications and intelligent vehicle management. Similarly, Volvo Logistics China Center has been established in Shanghai to provide efficient and safe modern logistics warehousing and distribution services.
While developing its business in China, Volvo Group also pays attention to repaying China society. In 2008, Volvo Blue Care Project came into being, which became the symbol brand of corporate social responsibility of Volvo Group in China, covering the Group's practice and commitment in the fields of public welfare, education, safety and environmental protection. Volvo cooperates with China Youth Foundation to build Hope Primary School and train rural teachers. Support the research institute of China Ministry of Communications to engage in urban traffic research. Conduct an in-depth investigation of traffic accidents in China jointly with China Automotive Technology and Research Center. There is also an academic partnership program to cooperate with many famous universities in China.
At the same time, China, Volvo Group, pays attention to actively promoting exchanges and cooperation between governments, promoting the popularization of advanced concepts and technologies, and is committed to economic prosperity in different regions. Volvo Group has been the diamond strategic partner of Boao Forum for Asia for five consecutive years, and * * * promotes the sustainable development of Asia-Pacific economy with elite wisdom.
In terms of brand activities, with the active promotion of Volvo Group, the world's top sailing events, Volvo China Open and Volvo Ocean Race, came to China one after another. Have a far-reaching impact in their respective fields.
In the past few years, Volvo Cars has achieved sustained profitability under the new ownership framework. [ 18]? In 20 16, Volvo Cars achieved the best sales volume in history since the brand was founded. [ 19]? In 20 16, the sales volume of Volvo cars in China exceeded 90,000, [20]? There are 220 dealer outlets at the same time [2 1]? . 20 17 [22]? , Volvo car sales in China is expected to hit a record high [23]? .