Recently, it was learned from China National Intellectual Property Administration website that GAC Chuanqi registered the trademark "Yingku", which may be the Chinese name of EMKOO according to its product and pronunciation. As for this EMKOO, it was officially released as a pioneer concept car of Guangzhou Automobile Group at 202 1 Guangzhou Auto Show.
That is, a few days ago, GAC Chuanqi officially released EMKOO spy photos. The new car body was disguised in all directions with colorful stickers, but some details were still exposed. The body text shows that the car will be equipped with a hybrid system, but it does not indicate the hybrid form. The new car uses a sharp headlight group and also incorporates the elements of particle light blocks. The lower grille is similar to the mecha style.
On the side of the car body, the obvious word "HYBRID" is printed on the car body sticker, which seems to tell us that this will be a hybrid model, but the official did not disclose what kind of hybrid form it is. At the same time, the new car adopts a full body design and a streamlined design with stickers, which shows that this car is intended to emphasize the sense of movement.
In the rear part, the new car adopts a very convergent design style, which brings a feeling of "square box", which makes people unforgettable and is expected to bring good recognition. Its taillight group style is very similar to the elements of headlight group, echoing and emphasizing the feeling of science fiction. In addition, the new car is also equipped with a large spoiler, which has a strong sense of movement.
According to official information, EMKOO is a compact SUV for a new generation of young personalized users. As for the speculation mentioned above, it is still uncertain whether its Chinese name is a registered trademark, pending the latest official news. But obviously, trademark registration is a necessary measure in the process of enterprise management.
Guangzhou Automobile Chuanqi (hereinafter referred to as Chuanqi) is a domestic brand built by Guangzhou Automobile Group to enhance its core competitiveness and achieve sustainable development. It is worth noting that GAC Chuanqi has the strength to compete with joint venture brands and imported brands at the same level in terms of technology, configuration and quality. As a pioneer of independent brands, it continues to impact the mid-to high-end market.
It is reported that GAC Chuanqi has established sales and service channel marketing networks in Kuwait, United Arab Emirates, Chile, Cambodia, Nigeria and other 14 countries. Chuanqi GS4 and Chuanqi GS7 both made their world debut in north american auto show, becoming the first China brand to enter the main exhibition hall in the history of north american auto show 1 10, and the first China automobile brand to attend the national automobile dealer conference.
The value of a trademark has no fixed value; it changes with development. Different trademarks have their own reputations and values in different consumer groups, and the same trademark has different values in different States. The reputation of a commodity comes from the enterprise that produces it, so it is the comprehensive strength of the enterprise that directly affects and ultimately determines the trademark value.